Kenvue
Location
Pomezia (RM) | Italy
Job description
Come work at the forefront of science - and help the brands you grew up with grow and evolve into the next generation.
Job Description - Senior Brand Activation Manager (2407017369W)
Senior Brand Activation Manager - 2407017369W
Description
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Kenvue is currently recruiting for:
Senior Brand Activation Manager – Skincare
The aim of the brand activation team is to ensure market-leading excellence in execution towards shopper and customer on Skin Health business (key brands Aveeno, Aveeno baby, Neutrogena, Biafin) in mass, pharma and e-commerce channels.
This position is based in Pomezia (hybrid working scheme) and this role reports to Group Brand Activation Manager Pharma Channel.
Who We Are
At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON’S and BAND-AID that you already know and love. Science is our passion; care is our talent. Our global team is made up with 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here .
What You Will Do
Key Responsibilities:
The Senior Brand Activation Manager – Skincare is responsible for:
1. Develop and implement Local Brand Activation Plans on skin health
· Responsible for developing & deploying annual Brand Activation Plans for the Italian market, defining big initiatives, executional plans, P&L definition and management ( incl. product launches, definition of priorities, channel positioning & distribution level, pricing, spending, profitability & market share targets)
· Coordination of complex cross-functional teams (both on local and international level) and portfolio, including premium pharma brands
· Lead excellent in store execution & visibility plans (incl. Skin health category management)
· Own local brand activity overview and secure synchronization of consumer and shopper/trade activities with omni channel approach
· Drive with success new product/line launches from business case preparation to execution/ KPIs monitoring
· Be informed about ATL strategy, have consulting role in media process, responsible for local adaptation
· Be responsible for the local BTL budget (BME) and plans execution. Input to budget process and target setting, tracking and give clear recommendations for investment shifts
· Support Professional team for preparing content and assets for HCP Detailing
· Cooperate actively with commercial teams (pharma, mass & eCommerce) and actively participate in the monthly commercial process
2. Monitor the Market / Insights
· Track market, segments, competition and key performance KPIs and leading potential action plans to drive profitable growth
· Be close to the market - ensure regular store visits to monitor the dynamics & emerging trends, competitors activations
3. Ensure high quality of local adaptation for consumer & shopper marketing tools
· Have consulting role in artwork adaptation
· Coordinate adaptation of all digital, media & communication assets
· Responsible for local brands communications assets
4. Act as local rapresentative & work in close collaboration with international Cluster Marketing & Business Development Teams:
· Active collaboration with cluster/region in developing mid term brand strategy
· Represent local point of view in all sessions to drive business results
5. Be key counterpart to local regulatory, marketing & supply chain teams
· End to End mindset, ensuring full understanding of what can impact on the brand plans execution and P&L
· Cooperation with sales teams, finance and demand planning to menage forecast, product availability, innovations, out of stock, promotional tools, discontinuation and slob
· Local Skin health portfolio management, including RGM expertise
Qualifications
What We Are Looking For
Required Qualifications
· University/Bachelor’s Degree or Equivalent
· At least 8 years working related experience in FMCG/CPG/Pharma industry with strong expertise and proven track record in driving growth in Skin Care
· Good knowledge of Mass/Pharma channel dynamics
· Proficiency in English
Core competencies:
· Skin care obsessed
· Digital and social media passionate
· Agile Mindset and attitude
· Outstanding leadership skills, with the ability to lead by example and influence key stakeholders
· Proven project management skills, ability to collaborate with multiple partners, prioritise high impact activities, and eager to manage sophisticated and challenging projects.
· Excellent communication skills with the ability to build positive relationships with partners both internally and externally
· Strong analytical skills
· Business and financial acumen (with ability to manage and read P&L)
What’s In It For You
· Learning & Development Opportunities
· Employee Resource Groups
Kenvue is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive considerationfor employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin,or protected veteran status and will not be discriminated against on the basis of disability.andEqual Employment Opportunity Posters GINA Supplement.
If you are an individual with a disability, please check ourpage for information on how to request an accommodation.Disability Assistance
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