Maxamtech Digital Ventures Pvt Ltd
Location
Provincia di Reggio nell'Emilia | Italy
Job description
Overview:
The Influencer Marketing role is critical to our organization as it involves collaborating with influencers to promote our brand and products reach new audiences and increase engagement. This role plays a key part in driving brand awareness and impacting consumer behavior through influential individuals and trendsetters in various industries.
Key Responsibilities:
- Identify and build relationships with influencers and key opinion leaders in relevant industries.
- Develop and execute influencer marketing strategies and campaigns to drive engagement and brand awareness.
- Create compelling and creative content collaborations with influencers to promote our brand and products.
- Track and analyze campaign performance and provide regular reporting on metrics such as reach engagement and conversions.
- Stay updated on industry trends and best practices in influencer marketing to continuously optimize strategies.
- Negotiate and manage contracts and agreements with influencers and content creators.
- Collaborate with crossfunctional teams to integrate influencer marketing into overall marketing strategies and initiatives.
- Manage influencer content calendars ensuring timely and impactful content delivery.
- Monitor and manage influencer relationships ensuring alignment with brand values and messaging.
- Stay informed about relevant regulations and guidelines for influencer marketing.
- Cultivate and maintain a network of influencers for various promotional opportunities and partnerships.
- Brainstorm and propose new and innovative influencer marketing ideas and tactics.
- Coordinate and oversee influencer events partnerships and activations.
- Contribute to influencerpaid media strategies and budget allocation.
Required Qualifications:
- Bachelors degree in Marketing Communication Business or related field.
- Proven experience in influencer marketing social media marketing or related roles.
- Demonstrated success in developing and executing influencer campaigns with measurable results.
- Strong understanding of social media platforms and their respective best practices.
- Exceptional communication and interpersonal skills for building and maintaining influencer relationships.
- Ability to think creatively and strategically while handling multiple projects simultaneously.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Proficiency in influencer marketing tools and platforms such as influencer discovery and performance tracking software.
- Uptodate knowledge of industry trends and regulatory requirements for influencer marketing.
- Excellent negotiation and contract management skills.
- Ability to work collaboratively in a fastpaced crossfunctional environment.
- Proactive and detailoriented approach to influencer partnerships and campaigns.
- Experience in budget management and ROI analysis for influencer marketing initiatives.
- Strong organizational and project management skills.
- Passion for and understanding of influencer culture trends and dynamics.
communication,social media,influencer marketing
Job tags
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