Regional Marketing Specialist
Location
Sesto San Giovanni (MI) | Italy
Job description
Regional Marketing Specialist
Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.
At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.
Location: Sesto San Giovanni (Italy), Nottingham (United Kingdom) or Oiartzun (Spain).
The role of Marketing Specialist is to develop and implement our communication strategy – including marketing communications, web contents, and direct marketing – to educate and inform stakeholders such as customers, employees, trade media and interest groups.
Reporting to the Marketing and Communication Coordinator of Installation Products Division EMEA, you will ensure an excellent execution for all communications measures in line with brand positioning, corporate identity/design guidelines and global strategy.
This position reports to
Marketing and Communication Coordinator
Your responsibilities
- Develop a strategy to drive growth on the market.
- Propose and implement communication & marketing plans validated in coordination with Product Marketing and Marketing teams.
- Support product marketing specialist to develop effective communication initiatives and tools to support promotions of products portfolio with local and global structures (i.e., webpage contents, catalogues, brochures, events, presentations, articles)
- Participate to promotional activities for brand awareness using all available marketing tools.
- Participate in organizing events and exhibitions to increase corporate image and to support business.
- Manage relationship with assigned trade media, customers, and suppliers.
- Market, customers, and reference sector trends analysis
- Communication of values to stakeholders
Your background
- Studies in Marketing field
- 2-5 years of experience in marketing (experience in industrial/technical field or agency will be considered a plus)
- Strong Computer literacy (MS Office, Outlook) as well as service design, Design Thinking and UX basics methodologies will be considered a plus.
- Excellent English Language, other is a plus.
- A proven ability to develop and manage strong relationships internally & externally, a collaborative and innovation approach with project management skills.
- Strong written and spoken communication skills.
More about us
ABB Installation Products Division (formerly Thomas Betts) is the number one manufacturer of electrification products in North America with a 125-year history of providing innovation and customer- focused solutions for connecting and protecting electrical systems, as well as a unique differentiated medium voltage offering. Our products are used all around you, every day – orbiting the earth, working on Mars, on the fastest trains we ride, in the fastest cars of the world, crossing oceans, in factories producing your food, in the tallest buildings of the world, in the most modern hotels and in the walls of your home. With a portfolio of more than 200,000 products marketed under more than 38 premium brand names, our division offerings are found wherever electricity is used.
We look forward to receiving your application. If you want to discover more about ABB, take another look at our website
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