Marketing Associate - India

Location

Provincia di Reggio nell'Emilia | Italy

Job description

Want to revolutionize the future of education anddo meaningful work that transforms future generations lives

EdTech company Crimson Education was founded in 2013 from the idea that through personalised education we can transform students into the world leaders of tomorrow. Since then we have rapidly grown a missiondriven team that is dedicated to building the education system for the 22nd century. Our network includes 2400 tutors and consultants worldwide who work with over 20000 students.

Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US Canada UK and beyond.

This is a fulltime position based in India

This role is responsible for ensuring effective local offline and digital marketing through content creation and localisation local partnership outreach and digital targeting. Responsibilities include:

• Generating marketing ideas and owning marketing initiatives. Driving quality leads into consultations with the local sales team.
• Copywriting tasks in English including social media ads EDM campaigns print collateral and event descriptions
• Localising global campaigns and other marketing materials
• Manage and grow Crimsons following on organic social media channels including Facebook Instagram Email and Telegram
• Working closely with local sales & marketing colleagues and HQ marketing team to create impactful and effective offline and online campaigns (including digital marketing ads to promote our events and services creating local messaging and content assets that successfully engage and convert targeted prospects)
• Working closely with the digital marketing team to tailor online content landing pages social posts ads and EDMs to promote local events and initiatives.
• Monitoring leads and conversion from marketing across all channels (Events PR FB Content Emails PR SEO & more) with weekly/monthly progress reporting customer behaviour and user experience.
• Organising local marketing events and initiatives
• Sourcing spearheading or coordinating with local offline and digital marketing channels and potential partners such as tutoring centres concierge services and schools
• Assist with scheduling consultations for highquality leads with the local sales team

What skills and experience are required

• Strong storytelling skill and ability to connect emotionally with target prospects
• Basic understanding of how paid digital advertising works on Google Facebook and other social media platforms
• Knowledge oflocal marketing channels and partnership organisations for pursuing higher education overseas
• An understanding of the US/UK undergraduate application process
• Comfort working in an international technology company with colleagues from all over the world.

What personal qualities are we looking for

• High learning agility and growth mindset comfort in a fastpaced highgrowth environment
• Creativity and drive you love to explore new ideas and can see a project through from start to finish on time
• Selfdriven and selfdirected
• Collaborative and communicative. A team player someone who makes great things happen for others and yourself
• Desire to upskill to a senior marketing manager and/or sales professional role

What bonus skills or experience do we look for

• Deep understanding of digital marketing and social media platforms
• Understanding of Marketo or other marketing integration software
• Fluency in English
• Event management experience

Why work for Crimson

• Flexible working environment you will be empowered to structure how you work
• Option to work from our many locations/remotely around the globe(role dependant) with us!
• Limitless development and exposure our internal promotions/role changes made up 33% of all recruitment last year.
• $1000 training budget per year we love to level up!
• Psychologist on staff
• Impressive fireside chats and workshops to help the team continuously level up
• Radical Candour is a feedback approach we live by
• Were a global player with 28 markets (and growing) across the globe!

If youre passionate about education and people and looking for a fastpaced collaborative environment and want to work with cuttingedge technology then wed love to hear from you!

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.

Job tags

Salary