---

---

Location

Estero | Italy

---

Job description

The Product Marketing Manager is responsible for driving the success of the product in the market. This includes serving as the primary point of contact for product-related inquiries from both internal stakeholders and external partners, measuring the effectiveness of marketing efforts, creating and executing marketing campaigns, and implementing product positioning strategies. The Product Marketing Manager is also responsible for monitoring market trends to inform product strategies and collaborating with product development and sales teams to create a consistent and compelling product message.

Key responsibilities :

1. Developing clear and compelling positioning and messaging.
2. Ensuring that the unique value propositions and key features are effectively communicated to the target audience.
3. Developing and executing communication strategies to keep existing customers informed about product updates, enhancements, and new releases.
4. Managing automated solutions (CRM) to convert our prospects and retain our clients
5. Managing customer feedback and incorporating it into product messaging and positioning
6. Providing sales teams with the necessary tools and resources to effectively sell
7. Conducting market research to understand further customer needs, preferences, and trends.
8. Analysing competitor products and market dynamics to identify opportunities and challenges.
9. Measuring the effectiveness of marketing efforts.
10. Serving as the primary point of contact for product-related inquiries from both internal stakeholders and external partners.

Qualifications :

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in product marketing or similar role.
• Strong understanding of marketing strategies and market research methods.
• Excellent communication and presentation skills.
• Ability to work collaboratively with cross-functional teams.
• Strong analytical abilities to evaluate marketing campaigns and market trends.
• Proficiency in relevant software applications.
  
• French Level: Proficient to Native

The Perks of Working at Betao
Working at Betao is fun, rewarding, and may we say it, will allow you to further brush up on your French skills (if you want to ). But what more do we offer our employees?

A balanced work-week We have a cozy office, our own small French island, at the heart of Södermalm, Stockholm. But we understand that some days it might be easier for you to work from home. That’s why we offer hybrid-remote work options for all of our employees.

A real adventure
Betao is in an exciting scale-up phase. We are growing, and we want amazing talent like you to join us for the ride!

An international expat culture
A great part of our teammates are expats, which we love! We believe this is one of the magical ingredients that has created our warm, welcoming, and social culture!

Some great fun!
We frequently organize activities with the teams. After works, pub crawls, board games, cinema or culinary evenings ... there is something for everyone! You can also join one of our employee initiative clubs! Why not hit a few badass serves with the badminton club, get more cultivated by watching a movie with the French movie club, or start your very own club?

And of course... the important bits
At Betao you should feel healthy, safe, and like your best self! We offer amazing benefits like 30 days of vacation, a generous wellness allowance, a retirement plan, health care insurance, and more.

About us
We’re a Swedish-French tech company based in Stockholm that builds tools and services that help entrepreneurs succeed. We are proud to be one of the largest French websites for self-entrepreneurs’ incorporation and run the largest self-entrepreneurs community in France . Betao is working for and with our users to build a service that’s fair, transparent, and a delight to use!

---

Job tags

---

---

Salary