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Location

East Lansing, MI | United States

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Job description

Position Summary

We're on the lookout for a talented Social Media Manager to join our vibrant team at Michigan State University. With a robust social media presence that's nationally recognized for community engagement, we need someone passionate about connecting with our audience in meaningful ways.

As the Social Media Manager, you'll play a pivotal role in managing and enhancing MSU's flagship our accounts across various platforms including Facebook, X, LinkedIn, Instagram, and TikTok. Your responsibilities will include publishing, tagging, and curating compelling content, as well as fostering engagement through active community management.

Key Responsibilities:

Social Media Management and Community Engagement:

Assist in managing our accounts to align with University Communications goals and our integrated content strategy.
Curate, produce, and post content across multiple social media platforms to effectively engage with our diverse audience.
Actively engage with our community by responding to comments, messages, and other forms of interaction to foster a sense of belonging.
Stay tuned to conversations related to MSU and higher education to identify opportunities for participation and content creation.
Implement monitoring and measurement strategies to evaluate the effectiveness of our social media communications, making data-driven recommendations for improvement.

Content and Creative:

Use social listening to identify content ideas and trends that resonate with the MSU brand and our audience.
Keep abreast of emerging content trends and platform features to leverage in our social media strategy.
Identify audience needs and interests to inform content creation and drive engagement.
Collaborate with campus partners to share knowledge and promote cross-university social media initiatives.

Issues and Crisis Communications:

Work closely with crisis management teams to anticipate, monitor, and address emerging issues or crises on social media.
Flag misinformation or concerns during critical periods and collaborate with leadership to devise appropriate responses.

Qualifications:

Bachelor's degree in journalism, telecommunications, public relations, or related field.
1-3 years of experience in public relations, media relations, marketing, or related areas, preferably with social media management experience.
Proficiency in social media analytics tools and platforms.
Strong written communication skills with knowledge of AP style.
Experience in crisis management and issue resolution on social media platforms.

Desired Skills:

Familiarity with a variety of social media tools and platforms.
Ability to quickly adapt to changing social media trends and technologies.
Experience in multimedia content creation and editing.
Demonstrated initiative, good judgment, and ability to work both independently and collaboratively.

Equal Employment Opportunity Statement:

We are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability, or protected veteran status.

Application Process:

To apply, please submit a cover letter, resume, and three professional references. If you have any questions about the position, feel free to reach out to our email address.

Work Environment:

We support a hybrid work schedule that allows for both in-office and remote work opportunities. Our goal is to provide a positive and collaborative work culture where all employees can thrive.

Important Dates:

Bidding eligibility ends on 1/2/2024 at 11:55 PM.
Applications close on March 6, 2024, at Eastern Standard Time.
For more information, visit our website.

Thank you for considering joining our dynamic team!
Employment Type: Full-Time
Salary: $ 47,000.00 125,000.00 Per Year

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Salary