Location
Englewood, CO | United States
Job description
Job Description
Company Summary DISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming smart home installation services, mobile plans and products, and now we are building America’s First Smart Network™.
Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile.
Department Summary Our marketing and advertising teams bring a unique blend of skills to tell the DISH TV and Sling TV story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our teams lend their voice to the future of communication.
Job Duties and Responsibilities We are seeking a digital marketing expert in the paid social arena to create attention-grabbing campaigns on Facebook and other social media platforms. The successful Paid Social Lead will oversee campaign budgets, strategy, execution, and performance to drive customer acquisition and retention.
Key Responsibilities:
- Daily hands-on-keyboard management of paid social media buys within Facebook Ads Manager, Google Ads Manager, and other social media platforms
- Optimize media against multiple performance KPIs and provide insights and recommendations to LOB partners and leadership
- Accounting, budgeting, and media forecasting for each upcoming campaign
- Work with internal brand and creative teams to request, test, and optimize existing assets based off media insights, to support business and campaign goals
- Work with the analytics team on larger analyses and test-and-learn agendas such as conversion lift studies and support MMM model data integration
- QA tag and pixel implementation, troubleshooting with IT, and external ad-serving platforms
- Work with social team and internal stakeholders to concept and launch new media strategies and campaigns across multiple lines of business including but not limited to Dish Network, Sling and OnTech
- Partner across the marketing department, broader organization, and external partners like Meta, Google, ESPN, and others to drive digital campaigns, conversion rate optimization testing, and ensure marketing campaigns are executed holistically to deliver market share growth
- Assist in vetting and implementation of technology partners including but not limited to cross-device tracking, 3rd party ad verification, and call tracking platforms such as Kochava
Skills, Experience and Requirements Education and Experience:
- Bachelor’s degree from a recognized 4-year college or university
- Minimum 4-6 years of experience in digital marketing media execution role
Skills and Qualifications:
- Hands-on-keyboard experience in Facebook Ads Manager
- Experience with other digital marketing platforms e.g. Snapchat, Pinterest, TikTok, X, and YouTube
- Extensive experience with Excel and Google Spreadsheets; comfort with pivot tables, vlookups, and other analytical functions
- Experience leading and training others in media buying in an agency setting is a strong plus
- Strong quantitative orientation with expertise in data analysis and insights; strong detail orientation
- Ability to work effectively and in an error-free manner under the right time constraints
- Track record delivering profitable digital marketing results and other KPIs
- Excellent communication and cross-functional relationship management skills
- Passion for the constantly changing digital landscape with a finger on the pulse of emerging digital platforms and trends
Salary Ranges Compensation: $72,350.00/Year - $103,400.00/Year
Benefits We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.
This will be posted for a minimum of 3 days or until the position is filled.
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