Digital Marketing Specialist
Location
McLean, VA | United States
Job description
Digital Marketing Specialist Job Summary:
We're looking for a creative, action-oriented, and mission-aligned Digital Marketing Specialist to join the marketing team of a well-known author. Your work will involves managing social media platforms, website, newsletters, and CRM, and ensuring messaging is clearly articulated and widely disseminated. This in-person position reports to the Director of Marketing and Communications. This will be a hybrid role onsite four days per week in Tysons, VA .
Digital Marketing Specialist Responsibilities:
- Execute on strategy provided by the leadership team for outreach and engagement with the author's audience.
- Develop a social media calendar to drive interest and engagement through daily feed posts and story content. This includes platform and content strategy, content production, and programming across all social media channels.
- Manage all social media accounts including LinkedIn, Instagram, Facebook, YouTube and Tik Tok.
- Respond to comments and DMs and engage followers on behalf of the organization.
- Monitor analytics and set specific goals and objectives, reporting weekly on social media performance, and identifying growth opportunities.
- Utilize, refine and maintain brand and communications style guide for social media accounts, including logos, hashtags, tagging, video formats, tone of voice, and digital assets.
- Create, produce, and edit photo and video content for all platforms to capture regular new content.
- Update website content and calendar events in HubSpot.
Digital Marketing Specialist Qualifications: - Bachelor's degree in marketing, communications, or related field.
- 3+ years of relevant work experience.
- Graphic design and photo and video editing experience required.
- Detail-oriented with a high degree of accuracy.
- Understanding of storytelling and what makes engaging social media content.
- Knowledge of best practices for social media platforms.
- Proficient in Canva, Adobe Creative Suite, Google Suite, and social media management tools such as Sprout Social.
- Familiarity with website management and Google Analytics.
- Excellent verbal and written communication skills.
- Photography/Videography experience a plus.
- HubSpot experience a plus.
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This job is Hybrid Remote. Download the Sparks Group mobile app from Apple App Store or Google Play . -----------------------------------------------------------------
Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.
This Position Requires U.S. Citizenship
This Position May Either Require COVID-19 Vaccination or Regular Testing
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