Automotive Social Media Marketing Coordinator
Lou Sobh Honda of Southaven
Location
Southaven, MS | United States
Job description
Job Title: Automotive Social Media Marketing Specialist
Job Summary: We are seeking a highly skilled and creative Automotive Social Media Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a strong passion for automobiles, a deep understanding of social media platforms, and proven experience in developing and implementing successful social media marketing campaigns within the automotive industry. This role requires a strategic thinker with excellent communication skills, a creative mindset, and a keen awareness of industry trends.
Responsibilities:
Social Media Strategy:
- Develop and implement comprehensive social media strategies to increase brand awareness, engage target audiences, and drive traffic to online platforms.
- Analyze market trends, competitor activities, and audience behavior to refine and enhance social media strategies.
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Content Creation:
- Create compelling and shareable content that aligns with the brand identity, showcases automotive products, and highlights unique selling propositions.
- Collaborate with graphic designers, photographers, and other team members to produce high-quality visual content.
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Platform Management:
- Manage and optimize social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and emerging platforms relevant to the automotive industry.
- Monitor social media accounts, respond to inquiries, and engage with followers in a timely and authentic manner.
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Campaign Execution:
- Plan, execute, and measure social media advertising campaigns to promote automotive products, services, and events.
- Utilize analytics tools to track and report on the performance of campaigns, making data-driven recommendations for improvement.
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Community Building:
- Foster and grow an engaged online community by participating in relevant conversations, forums, and groups.
- Develop partnerships and collaborations with influencers, automotive enthusiasts, and industry stakeholders.
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Analytics and Reporting:
- Regularly analyze social media performance metrics to measure the success of campaigns and identify areas for improvement.
- Prepare comprehensive reports highlighting key insights and recommending adjustments to enhance results.
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Stay Current on Trends:
- Stay informed about the latest trends, technologies, and innovations in the automotive and social media marketing industries.
- Recommend and implement new strategies to keep the brand at the forefront of industry developments.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in social media marketing, specifically within the automotive industry.
- In-depth knowledge of social media platforms, algorithms, and best practices.
- Strong analytical skills and proficiency in social media analytics tools.
- Excellent written and verbal communication skills.
- Creative thinking and the ability to generate innovative content ideas.
- Familiarity with automotive trends, terminology, and enthusiast communities.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficiency in using graphic design and video editing tools is a plus.
If you are passionate about automobiles, have a strong social media marketing background, and thrive in a dynamic environment, we encourage you to apply for this exciting opportunity to contribute to our brand's success.
Job tags
Salary