Walt Disney
Location
Glendale, CA | United States
Job description
Director, Global Brand Planning Disney
The Director, Global Brand Planning is responsible for analysis and understanding franchise health globally, and driving Franchise development and growth strategies through leadership, vision, creativity and commerciality and an expertise in brand and franchise management. The role will work in partnership with the Global Brand Commercialization teams (Category, Marketing, Retail, Creative, Product Development and Finance), driving integrated franchise strategies across Licensing, Owned & Operated, Publishing and Games. This role will report to the VP Global Brand Planning and Management.
You will operate transparently and seamlessly, approaching franchise growth through a global lens, enabling the business across regions, while maintaining sensitivity and flexibility to local-level cultures, market conditions and/or team dynamics. In addition, you will lead the communication and mobilization of brand plans, internally and externally, championing alignment and execution, driving and supporting implementation across the business. You will also partner closely with the marketing team and licensees to develop and deploy effective activities to support the overall brand strategies and initiatives. As a leader, you will contribute to building and strengthening a culture that is nimble, productive, forward looking, and entrepreneurial.
Areas of Responsibility:
Identify category, market, licensee, and audience opportunities for growth to deliver franchise objectives and collaborate on growth target.
In partnership with Vice President, Global Brand Planning and Management (Disney, Pixar), drive development of integrated franchise strategies and brand expansion efforts globally
Own relationship with relevant content & brand owners. Evaluate & prioritize new IP & other opportunities.
Collaborate effectively with Regional Brand & Franchise partners, Category partners and Cross-Functional partners.
Contribute to building and strengthening a culture that is nimble, productive, forward looking, and entrepreneurial. Ensure agendas and action schedules for meetings, including absent stakeholders.
Role model integrity, champion change and be a positive ambassador for the Walt Disney Company. Create a meeting culture with the right people at the table, where everyone contributes.
Support and guide ideation and implementation of the global franchise strategies. Work effectively with a virtual team (category, retail, marketing, and local teams), supporting and guiding them towards reaching the set commercial objectives.
Act as a brand steward for the managed franchises, supporting the business with reviews and approvals to ensure consistency and compliance to the franchise attributes and goals.
Represent the franchise (e.g. keynote brand presenter) for all selected internal and external presentations and meetings, supporting the VP Global Brand Commercialization
Skills & Experience:
Proven experience of building effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals
Experience leading different senior stakeholders and getting support through negotiation and influencing, demonstrating resilience, tenacity and diplomacy
A blend of commercial and marketing skills
Financial acumen understanding lever that can be pulled to deliver commercial growth on a Global scale
Strong people management skills, comfortable managing a small team and in-direct stakeholders
Ability to use different influencing styles to achieve end goal
Comfortable using and working through a matrix structure to deliver the end solution
Able to drive internal focus through visual sales tools and compelling strategy
Open communicator who shows curiosity for solution seeking
Understanding of Global perspective, external context and regional differences
Understanding of multiple categories across consumer product
An impressive presenter with ability to deliver a compelling message to a varied group (internal and external)
Education:
Bachelor’s degree or master’s level education in a related field or equivalent
Job tags
Salary
