Content Marketing Specialist
Location
Minnesota | United States
Job description
At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.
We use these values to fuel superior results:
Lock arms
We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.
Show hustle
We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.
Embrace change
From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next.
Elevate empathy
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.
Never settle
We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.
But enough about us. Let’s talk about you.
The Content Marketing Specialist will provide writing and marketing solutions at a campaign and project level. If you’re an exceptional writer who can synthesize concepts into actionable marketing materials, then this job is for you! You’ll work closely with key partners across marketing and creative ,and will play a crucial role in driving brand voice, brand awareness, affinity, and conversion through the strategic use of content.
What you’ll do:
- Plan, write and proof high-quality written content that aligns with the brand. Will be responsible for writing website content, blog posts, ebook copy, ads, emails, social media, video scripts, and other marketing materials
- Identify and execute ways to repurpose existing content
- Collaborate with marketing and creative teams to establish campaign and story objectives that funnel into content planning
- Ensure all content aligns with our brand guidelines and maintain a consistent and recognizable brand voice in all written materials
- Collaborate with graphic designers, and other team members to enhance content with visual elements
- Measure and optimize content on an ongoing basis
- Ensure all materials are consistent with brand and style standards
- Conduct research and interviews for writing assignments cross functionally in the organization
- Deliver monthly marketing planning calendar with comprehensive, actionable concepts and copy based on approved campaign and story objectives.
Who you are:
- You thrive in ambiguity. You have a natural talent for ingesting diverse stakeholder needs and loads of information in order to distill the most important priorities for you to work on and how to get them done. Driving high visibility, strategic, cross-functional content is your norm, not your exception.
- You love to write and are a natural storyteller. You understand how to take a complex narrative and boil it down to persuasive assets that build credibility in the marketplace.
- You’re an outstanding communicator. Your voice is clear and persuasive regardless of the audience, channel, or format. You’re equally comfortable drafting thought leadership articles, video storyboards, external product messaging for our customers, and everything in between.
- You’re a team player. You believe the greatness of the work is the result of the sum of the team, and you proactively engage with team members to understand different perspectives and points of view to inform your work.
What you bring:
- 3+ years of content marketing or copywriting experience
- Ability to organize large amounts of content and maintain organization of content
- Excellent grammar, punctuation, spelling and proofreading skills
- Excellent multi-tasking skills, ability to manage multiple projects in a fast-paced ambiguous environment, meet deadlines
- Must work well in a team environment, have excellent communication skills with the ability to work well with many different teams and personalities
- Optional: Experience managing enterprise website CMS, ideally experience with Sitecore or similar .NET CMS.
The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Job tags
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