Marketing Manager, Products and Programs, Retail Commercial Marketing
Location
Cupertino, CA | United States
Job description
The people here at Apple don’t just build products — we craft the kind of wonder that’s revolutionized entire industries! Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, to help us do extraordinary things! At Apple, Inclusion is a shared responsibility and we work together to foster a culture where everyone belongs and is inspired to do.
Apple’s Commercial Marketing team drives the strategic development and execution of marketing campaigns for products and commercial programs at Apple Retail - across apple.com, in the Apple Store app, and in over 500 stores globally.
Our team is looking for someone who has experience in developing and managing innovative campaigns that drive awareness, acquisition and loyalty across digital and physical channels. Prior experience leading marketing initiatives for consumer products in a multi-channel Retail environment is key.
Key Qualifications
- 7+ years marketing experience, client side preferred.
- Omnichannel consumer marketer with experience managing physical and digital marketing touchpoints.
- Prior experience leading marketing and customer lifecycle initiatives for consumer products in a multi-channel Retail environment.
- Experience in a global organization on multi-market, multi-language projects.
- Strong program and project management skills, able to connect dots across information, work streams, and people to inform the work.
- Able to develop clear, concise marketing and creative briefs.
- Extraordinary storyteller with outstanding written and verbal communication skills, including building and delivering presentations.
- Adept at solving problems and delivering results through communication, tact, and diplomacy.
- Team-player and collaborator, with an ability to engage and influence partners at all levels.
- Contributes to an inclusive environment through respecting each others’ differences and having the curiosity to learn.
- Demonstrates Apple’s values of inclusion and diversity in daily activities.
Description
As a Marketing Manager in the Commercial Marketing team, you will drive initiatives from strategy and concept, to production and delivery - working cross-functionally with partners across Apple. You will turn new ideas into actionable plans that scale globally, using consumer insights, critical thinking skills, and creativity. At every step, you will ensure the work engages customers and meets business objectives.
You will need the organizational skills of a project manager, the attention to detail of a designer, and the ability to converse fluently with product, business, operations and creative teams. You will use strong interpersonal skills to build relationships, foster trust and collaborate with a global cross-functional team. You will socialize ideas to gain input and build consensus, deliver projects on aggressive timelines, and distill complex information into clear, concise and digestible takeaways.
Education & Experience
Bachelor’s degree in relevant subject preferred but not required
Additional Requirements
Pay & Benefits
- At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $141,100.00 and $263,800.00, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits. Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
As a Marketing Manager in the Commercial Marketing team, you will drive initiatives from strategy and concept, to production and delivery - working cross-functionally with partners across Apple. You will turn new ideas into actionable plans that scale globally, using consumer insights, critical thinking skills, and creativity. At every step, you will ensure the work engages customers and meets business objectives.
You will need the organizational skills of a project manager, the attention to detail of a designer, and the ability to converse fluently with product, business, operations and creative teams. You will use strong interpersonal skills to build relationships, foster trust and collaborate with a global cross-functional team. You will socialize ideas to gain input and build consensus, deliver projects on aggressive timelines, and distill complex information into clear, concise and digestible takeaways. Bachelor’s degree in relevant subject preferred but not required
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