Hilton
Location
Waldorf, MD | United States
Job description
After undergoing a transformative restoration, The Waldorf Astoria New York is set to reignite its magnetic allure. The Waldorf Astoria New York is seeking team members to unveil a new era of luxury which embodies the spirit of New York City.
With a fresh, modern expression of its rich, authentic legacy, Waldorf Astoria provides guests the exceptional environment and the personalized attention of True Waldorf Service that creates unforgettable experiences for discerning travelers with 375 rooms (plus 375 residences), 40,000 square feet of event space, holistic spa and wellness programming, and celebrity chef partnership. In landmark destinations around the world, Waldorf Astoria Hotels & Resorts reflect the culture and history of their extraordinary locations.
What will I be doing?
The Senior Marketing Manager supports the Director of Marketing in all Marketing, Planning & Execution strategies for the hotel. Assists in the development, management, execution, and measurement of all aspects of the marketing, communications and branding strategies under the leadership of the Director of Marketing; including but not limited to social media, Websites, public relations, Digital & Print Advertising, Collateral, Video / Photography Assets, Graphic Design, etc. that maximizes exposure in order to increase revenue, and hit market share targets.
ESSENTIAL FUNCTIONS:
Marketing Planning & Strategy
• Branding, Communications & Positioning: Supports in the execution of all messaging, positioning, and marketing strategies. Helps deliver content that meets brand standards.
• Plan & Budget: Supports in the development of strategic marketing plans under the leadership of the Director of Marketing.
• Agency Point of Contact: May be responsible as the day-to-day to an agency point of contact to ensure execution of plan.
• Internal Partnerships: May work / liaison with internal partners.
• External Partnerships: May assist the Director of Marketing in identifying strategic partnerships that align to the hotel’s positioning.
Tactical Marketing Execution & Analysis
• eCommerce: Executes eCommerce campaigns to support the hotel strategic marketing plans. This includes (but is not limited to) email, paid media, social media, online listings, and SEO/SEM. Tracks and analyzes success of marketing campaigns and works with the Director of Marketing to adjust marketing strategies where needed based on performance metrics.
• Project Management: Manages the development of creative (in coordination with an agency where applicable) for marketing initiatives, ensures timely media placement and coordination of production/materials deadlines, in addition to, project expense management.
• Website Content: Manages website (s) content, including upkeep of images, special offers, landing pages and other site content enhancements and requirements. Responsible for ensuring all legal and security requirements are maintained on all websites.
• Third Party Site Management: Maintains all imagery and content within 3rd party sites, including but not limited to: Expedia, Booking.com, TripAdvisor, and all Social Media websites.
• Content & Asset Management: Identifies visual asset needs and coordinates all photo & video shoots as needed.
• Reporting: Pulls ad-hoc reports requested by leadership to assist with meetings.
Meetings, Presentations and Reports
• Assists the Director of Marketing in the preparation for all strategic meetings, including weekly and/or monthly hotel executive committee meetings, ownership reviews and corporate hotel reviews. This task requires the advanced knowledge and utilization of Microsoft Office to include but not limited to Power Point and various Adobe software products.
• Prepares marketing activity reports on regular cadence and on an as needed basis.
The annual salary range for this role is $75,000 - $100,000 and is based on applicable and specialized experience.
What are we looking for?
Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:
In addition, we look for the demonstration of the following key attributes:
We are seeking candidates with a minimum of 5 years of marketing, advertising, eCommerce, or graphic design experience. Prior hotel and travel industry experience is preferred but not required.
The successful applicant will demonstrate a strong understanding and prior work experience utilizing software such as Microsoft Office, Social Media Websites, CMS, and but not limited to Digital Analytics tool.
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands . Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
The Benefits – Hilton is proud to have an award-winning workplace culture ranking #1 World's Best Workplace by Great Place To Work & Fortune We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits. Hilton offers its eligible team members a comprehensive benefits package including:
* Available benefits may vary depending upon property-specific terms and conditions of employmen t.
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