Lifecycle Marketing Manager - beem Light Sauna
Location
Huntersville, NC | United States
Job description
beem® Light Sauna is the destination for holistic science-backed light therapies. The brand provides infrared, red light, and chromotherapy services. beem® aims to brighten communities nationwide and help its members live a more radiant life through light therapy.
We are looking for a creative and driven Lifecycle Marketing Manager to join our Marketing team. This position will lead beem’s lifecycle and retention strategy across channels with an emphasis on email and SMS to drive growth for the business and enhance the member experience. This role will work closely with our marketing, creative, and operations teams, reporting directly to the Sr. Director of Marketing.
An ideal candidate for this role is an analytical digital marketer and team player who thrives in a fast-paced, cross-functional, and collaborative environment. We are looking for a candidate who has a proven record of success in building, executing, and optimizing the full customer journey with a focus on improving retention metrics, generating revenue, and testing and learning.
What you will be doing?
- Develop digital communication and retention strategies to engage and retain customers and franchise candidates through marketing channels including but not limited to email, SMS, and on-site communications
- Responsible for developing and executing our email and SMS channels including strategy, concept and briefing of audiences and content, campaign planning, testing, and reporting
- Lead retention programs to drive engagement and conversion rates for key segments, important deal launches, top sales drivers, and brand-building opportunities
- Partner with key team members to monitor audience segments and cohorts and identify areas of opportunity
- Responsible for overall health, development, maintenance, and reporting of email databases, including list management and compliance with anti-spam regulations
- Identify gaps in the customer lifecycle and create solutions within relevant marketing channels
- Ensure consistent and clear communication for an exceptional experience across site and external touchpoints that support business objectives
- Keep up to date with member and franchise candidate behavior, industry and market trends, and shifts in email / SMS marketing technology to drive new features, innovative solutions, and ideas
What We’re Looking For?
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 1-3 years of relevant digital, CRM, email, and SMS marketing experience.
- Bachelor's degree in marketing, communications, or related field
- High proficiency in Excel, Google Analytics, email marketing, and audience segmentation.
- Ability to communicate results to various stakeholders and present data with recommendations for future tests
- Strong organizational skills with an eye for detail, capable of managing multiple projects simultaneously.
- Excellent written communication skills.
- Team player attitude, eager to collaborate and contribute beyond the defined role.
Learn more about us here .
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