Location
Logan, UT | United States
Job description
Position Type: Full-time, Competitive Pay, Health Insurance, 401K Retirement Plan,
Paid Time Off, Company Paid Holidays, Great Work Environment!
Description:Are you looking to join a great team environment? Tire Guru provides software solutions that truly give our customers a competitive advantage in the marketplace. We are looking for a dedicated Web Analytics Specialist who can quickly learn our website, email & text solutions and provide our clients with performance-driven focus on optimizing and providing best in breed reporting to our customers.
Responsibilities Include: - Providing our clients with the best possible experience with Tire Guru.
- Main responsibility will be to learn and educate our clients on Website, Email and Text statistics and reporting to maximize our customers business.
- Understand and communicate analytics to customers in a way that communicates great value in our products.
- Identify business needs, understand the importance of data interpretation, and present actionable insights.
- Identify requirements and work with our development team to develop formats for reporting.
- Setting Analytics Up for Success
- Collect customers’ needs and business requirements.
- Communicate proactively with customers to ensure they feel heard, understood, and supported
- Perform strategic assessments of client websites, email and text services and analytics setups.
- Evaluate analytics configurations and data for issues, support rapid resolution for mission-critical reporting.
- Develop plans for efficient, effective, and valid analysis outputs
- Generate clear functional requirements for analytics implementation and tag management
- Configure web analytics, call tracking, and other tools to gather the data you need
- Implement data collection/tag management requirements Producing Analytics Deliverables
- Create accessible and effective reporting, dashboards, and analyses on digital marketing performance
- Produce economical and impactful data visualizations that effectively communicate insights or narratives.
- Present information effectively to both technical and nontechnical, senior and junior audiences in a way that communicates value and delights
- Apply data literacy and statistical knowledge to ensure rigor and accuracy in experimentation and other marketing projects Support Strategy and Advertising Projects
- Helps internal and external clients answer business questions and debug, troubleshoot, and fix configuration and integration issues
- Support scoping and triage of ad hoc analytics work requests
- Assist in deploying and QA’ing tracking pixels, CRO tool analytics, and other analytics technical foundations
- Assess web analytics implementations for opportunities to better align analytics with business goals.
- Be professional, and knowledgeable about Tire Guru Products
- Obtain a good understanding of the tire and automotive industry
- Develop customer relationships
Qualifications: - You are very comfortable in Google Analytics and Google Search Console, easily navigating both configuration and reporting/analysis functions.
- You have worked with Google Tag Manager and have specified and implemented data collection.
- You have hands on development experience using HTML, jQuery, JavaScript, and XML
- You are comfortable with ambiguity, how to clarify for action and get to what drives business value.
- You understand how to contextualize data within the digital marketing ecosystem.
- You have experience with requirements gathering and documentation.
- You know how to collect business requirements and map them to specific digital measurement tactics.
- You understand the data collection process in web analytics, where the data comes from and what it means.
- You have excellent written and verbal communications skills.
- You can gather, manage, and synthesize large amounts of information efficiently and creatively.
- You can confidently tell a story with data and communicate value to customers over the phone, in a conference room, or in writing.
- You understand what makes for effective data visualization and why.
- You have experience planning and executing analytics testing processes.
- You have a current Google Analytics Individual Qualification
- Strong command of layout/composition, typography, color theory, etc. for report or dashboard creation
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