Community Marketing Manager

Location

Bradenton, FL | United States

Job description

Overview

For over four decades, First Watch has grown through word-of-mouth and organic discovery in communities across the country to become one of the most loved restaurant brands. Fueling that growth has been a strong connection to the communities and customers at each restaurant.  As the Community Marketing Manager, you will be on the front lines helping to build and nurture the relationship between First Watch and the communities we serve.  This role will be focused on developing and executing plans to drive brand awareness, consideration, and advocacy through local marketing best practices and innovative tactics.  The ideal candidate for this role will bring a mix of enthusiasm, creative thinking, and hungry attitude to learn, grow and win among a collaborative and passionate team.  A strong understanding of marketing / local marketing combined with a collaborative work style will be needed for success in this role.

The essential functions in this are not all-inclusive of this position’s duties and responsibilities.  Reliable and dependable attendance is required.

Planning / Strategy

• Develop a solid understanding of the consumer / customer in each market.
• Analyze data and be able to extract insights to inform marketing plans.
• Understand competitive landscape and help develop plans to mitigate competitive pressures.
• Develop and lead the local marketing calendar (and budget) including delivery of key local activities, campaigns, and paid media plans from conception to completion.

Activation

• Elevate and lead the local marketing efforts for First Watch through the development of comprehensive in-market plans.
• Support local marketing efforts through the development and execution of tool kits enabling turn-key local activation at the restaurant / market level.
• Grow and advance First Watch’s standing in local communities through community outreach and partnerships benefiting local restaurants.

Sports and Partnerships

• Oversee the direction, coordination, implementation, and execution of regional and national sponsorships.
• Serve as liaison to all sports properties.
• Manage the execution of sports contracts and partnerships including creative, signage, activation, and event management.
• Manage partnership portfolio and associated budget to ensure investments are optimized for business needs.
• Identify potential new partnerships in strategic markets and lead contract development process.

Leadership

• Develop high trust relationships among stakeholders across functions and in restaurant operations.
• Be known for collaboration and solution-oriented approach challenges.
• Communicate with key stakeholders effectively and efficiently to alignment to plans.

• Bachelor’s degree required. Degree in Marketing, Communications, Hospitality, or related field is preferred. 
• Minimum 3-5 of experience in marketing / local marketing within the restaurant/hospitality or related field (multi-unit restaurant experience is a plus).
• Progressive track record of results leading and executing team-oriented projects.
• Ability to manage and lead contract evaluation, negotiation and execution.
• Willingness and ability to travel 25-40%

First Watch is an award-winning Daytime Dining concept serving made-to-order breakfast, brunch and lunch using fresh ingredients across its network of neighborhood restaurants. A recipient of hundreds of local "Best Breakfast" and "Best Brunch" accolades, First Watch's chef-driven menu includes elevated executions of classic favorites along with specialties such as the Quinoa Power Bowl®, Farm Stand Breakfast Tacos, Avocado Toast, Chickichanga, Morning Meditation (juiced in-house daily), Spiked Lavender Lemonade and its signature Million Dollar Bacon. In 2023, First Watch was recognized as the top restaurant brand in Yelp’s inaugural list of the top 50 most-loved brands in the U.S. In 2023 and 2022, First Watch was named a Top 100 Most Loved Workplace® in Newsweek by the Best Practice Institute. In 2022, First Watch was awarded a sought-after MenuMasters honor by Nation's Restaurant News for its seasonal Braised Short Rib Omelet and recognized with ADP's coveted Culture at Work Award. There are more than 520 First Watch restaurants in 29 states, and the restaurant concept is majority owned by Advent International, one of the world’s largest private equity firms. For more information, visit .

First Watch is an equal opportunity employer.  In compliance with the Americans with Disabilities Act, First Watch will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

Job tags

Salary