Location
Simsbury, CT | United States
Job description
Experience : 1-3 years’ experience in PPC
Required Education : Bachelor’s Degree Required, Google Adwords/Analytics Certification Preferred
Client Facing : YES
** JOB SUMMARY **
Digital Position is a fast paced, high energy marketing agency where our entire team works remotely. We're seeking an entrepreneurial-minded PPC Account Lead to manage paid traffic, develop strategies, run tests, analyze campaign results, implement optimizations, and provide day-to-day management. Channels include paid, display, video, contextual, retargeting, and social advertising. You'll spend 25% of your time communicating with clients, 40% growing established channels, 20% focusing on establishing new strategies & channels for clients, and 15% working to help grow Digital Position or assist with improving our process. An understanding of the conversion funnel and marketing best practices are required to succeed in this role.
** RESPONSIBILITIES **
- Define budget and CPA thresholds for all campaigns
- Optimize and create campaigns, keyword targets and ad copy
- Develop, manage, and optimize retargeting
- Find and implement new opportunities in search, social, lead generation, and display
- Provide feedback to clients on landing pages
- A/B testing across multiple channels
- Analyze & interpret results for the clients with steps needed for continuous improvement
- Work with other members of the team to ensure the paid acquisition strategy complements and amplifies all marketing initiatives
** EXPERIENCE **
1-3+ years of experience in:
- Managing $50k+ Monthly Budgets
- Search (Google Ads, Microsoft)
- Retargeting (Google, Facebook)
- Researching Keywords (SEMRush)
- Social Advertising (Facebook, TikTok, LinkedIn, Twitter, Pinterest)
- Video Advertising (YouTube)
- Shopping Feed Optimization & Shopping Campaign Management
- Google Analytics
** QUALIFICATIONS **
- History of achieving results by meeting or exceeding client goals.
- Proven ability to scale paid traffic while maintaining CPA targets.
- Knowledge of how paid & organic traffic work together
- Capacity to analyze demographics to maximize return on client marketing investment dollars
- Highly organized with the ability to work on divergent brands and projects
- Effectively manage a small team
- Create clear Excel reports using pivot tables, vlookups, hlookups, macros, etc.
- The ability to self-manage time (remote), adapt to changing environments and ultimately measure on results
- An understanding of how conversion tracking works and the best ways to set it up
- Shopify knowledge is a plus
- Google AdWords/Analytics Certification preferred
Your base pay will be based on a number of factors, including knowledge, skills, qualifications, and experience.
Job tags
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