Accounts marketing manager
Location
Westerville, OH | United States
Job description
POSITION SUMMARY
The Strategic Accounts Marketing Manager plans, organizes, and executes programs that create relevant two-way interactions with local customers to inform and influence their buying decisions and support their broader relationship with the organization, driving engagement, loyalty, retention, and growth. The manager has a good understanding of local market needs and the ability to leverage and efficiently adapt marketing initiatives. The manager executes a local marketing strategy focusing on maximum ROI and impact measurement.
The Strategic Accounts Marketing Manager will work closely with America’s Marketing Team and local sales teams to execute corporate campaigns and create and successfully implement local marketing programs that deliver maximum impact through a combination of tailored global, regional, and new market–specific activities.
The ideal candidate is passionate about understanding and speaking to the target market's needs through compelling solution “stories”. In addition, he or she can combine those “soft skills” with strong critical thinking and qualitative analysis ability to scrutinize results, determine root causes, and make timely, educated recommendations for maximizing results.
The role will function under a matrix environment where influencing teams and individuals at different levels of the organization will be required (Sales Executives, Sales Managers, Services Managers, 3rd party agencies).
This position will support the entire Vertiv Technology and will work closely with local sales teams and service teams.
RESPONSIBILITIES
- Develop and Execute marketing programs for Global Strategic and National Accounts to drive revenue growth.
- Responsible for planning and executing many marketing programs — e.g., account intelligence gathering, demand creation, reputation support, and sales enablement.
- Support sales and ABM leadership in selecting the most appropriate candidate accounts for one-to-one (large-account) and one-to-few marketing execution Provide ongoing data and insights on strategic accounts and contacts within these accounts.
- Improve Account Penetration, Uncover Opportunities for Cross-Selling/ Upselling
- Translate sales objectives (opportunity-based and relationship-based) into objectives and engagement plans for marketing support.
- Orchestrate and lead ongoing account check-ins with account executives to ensure account goals, key contacts, and account plans remain on track and discuss upcoming account requirements and modifications.
- Build comarketing plans with MTDC, telecom, and commercial & industrial accounts in support of revenue targets in line with local marketing plans
- Oversee local elements of the database of existing customer accounts and the critical roles within them
- Ensure leads generated by programs are appropriately assigned and handed off into the pre/post-event lead qualification process.
- Actively participates in and contributes to the planning, logistics, and direction of customer events, trade show participation, marketing/sales-related meetings, webinars, etc.
- Experience in accurately managing and reporting on an allocated budget and a proven track record in operational excellence.
- Oversee local elements of the database of existing customer accounts and the key roles within them.
- Facilitate market research requests from functional businesses in support of existing marketing campaigns and programs i.e. competitor research, market research covering technologies and trends, voice of the customer
QUALIFICATIONS
- Bachelor’s degree in marketing or business, or comparable marketing qualification/experience
- 7 to 10 years of previous marketing and account based marketing experience, ideally in a named or strategic account model
- Three to five years of relevant data center experience, preferred.
- Proven experience working successfully with sales teams
- Ability to leverage data and insights in the development of customer marketing plans
- Sales-led and marketing-led demand generation
- Oral and written communication skills
- Account Based Marketing Experience
- Demonstrated experience working within cross-functional teams
- Ability to work independently, manage multiple projects, and prioritize work to align with business needs
- Excellent planning and organizational skills. Ability to organize and complete work on multiple projects concurrently.
- Excellent written and verbal communication skills, especially communicating appropriately within a diverse, multicultural environment.
- Solid problem-solving and decision-making skills.
- Strong analytical skills and experience in analyzing the effectiveness of marketing programs on key metrics (ROI, customer acquisition and retention, etc.), with the ability to conceptualize and think creatively.
- Experience in technology and the IT industry is highly desired.
- Ability to understand effective marketing and its relationship to Vertiv products, services and the sales cycle on a multinational level.
- PC experience and working knowledge of software: Word, Excel, PowerPoint, and Access.
- Microsoft Teams and SharePoint experience beneficial.
- Marketing Automation Platform (Eloqua) and/or CRM Platform (Oracle Sales Cloud), Sprinkrl Social Media, experience a strong plus.
- Preferably if has knowledge of Wrike or has worked with a similar project management tool
PHYSICAL & ENVIRONMENTAL DEMANDS
TIME TRAVEL REQUIRED
The successful candidate will embrace Vertiv’s Core Principals & Behaviors to help execute our Strategic Priorities.
OUR CORE PRINCIPALS: Safety. Integrity. Respect. Teamwork. Diversity & Inclusion.
OUR STRATEGIC PRIORITIES
- Customer Focus
- Operational Excellence
- High-Performance Culture
- Innovation
- Financial Strength
OUR BEHAVIORS
- Own It
- Act With Urgency
- Foster a Customer-First Mindset
- Think Big and Execute
- Lead by Example
- Drive Continuous Improvement
- Learn and Seek Out Development
At Vertiv, we offer the stability of a global leader in a growing industry and the opportunity of a startup. We design, manufacture and service the mission-critical infrastructure technologies for vital applications in data centers, communication networks and commercial and industrial environments. With $5 billion in sales, a strong customer base and global reach in nearly 70 countries, our move to establish a standalone business enables us to deliver greater value to our customers and create new opportunities for our people.
Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to [email protected] . If you are interested in applying or learning more about this role, please visit the company’s career page located on Vertiv.com/Careers
Work Authorization
No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.
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