Global Marketing Director
Location
Torrance, CA | United States
Job description
About Singer
We are passionate about creating some of the most awesome automobiles in the world. Founded in California in 2009, Singer Vehicle Design is a luxury brand with a global clientele and operations in the US, the UK, and Switzerland. Our mission is described simply as: "A Relentless Pursuit of Excellence.” The company has become renowned for its collaboration with owners of the air-cooled Porsche 911 in pursuit of bespoke restorations.
Global Marketing Director
Position Summary
Singer Vehicle Design’s
Global Marketing Director will develop a global marketing plan with a focus on brand building activities in both new and established markets. This role will be responsible for designing and recruiting a new team with a global presence.
Based from one of Singer’s locations either in the UK or the US, the Global Marketing Director must have experience in brand development for a luxury brand or high-end automotive company and have demonstrated execution of a marketing strategy in one or more of North America, Europe, Asia Pacific and the Middle East.
The role will require an entrepreneurial and hands on approach to access taste-makers, partners and collaborators in new markets.
Essential Function - Design a global marketing strategy focused on brand building activities in key markets
- Recruit a marketing team with a regional presence to execute the strategy
- Develop a regional events plan and localized communication strategy
- Create and deliver Singer driving experiences
- Work with leadership team on defining the Singer brand strategy
- Develop relationships with partners and collaborators in key markets
- Develop a global content strategy for imagery, brochures and videos
- Work with the Sales & Client Experience Team to assess market opportunities
- Develop creative gifting and content strategies to support the client journey
- Develop a strategy for the use of brand ambassadors in key markets
- Represent the Singer brand at key global events
- Identify partnerships and creative collaborations to support brand development
- Identify brand extension opportunities including but not limited to the Singer Reimagined watch business
- Identify opportunities in collaboration with the Hertz Team Jota LMDh race team
- Reflect the values of the Singer brand in all customer and internal interactions
Qualifications
- 10+ total years of experience within luxury automotive industry or equivalent brand industry
- 5+ years of specific experience in marketing and brand development
- English language fluency required
- Experience in recruiting, developing and managing a team
- Bachelor’s degree in business other relevant fields desired
- Strong leadership, organizational and problem-solving skills
- Excellent verbal and written communication abilities
- Team oriented, strong ability to multi-task and work in a fast-paced environment and to multiple deadlines
- Strong organizational and collaboration skills with the ability to prioritize effectively and efficiently within and across departments
- Prior experience in rapid growth environment
Physical Demands/Work Environment
- Must be able to work flexibly with multiple time zones
- Must be able to travel for work
- Must be able to use finger, hands, and arms at computer keyboard for long periods of time
- Must have ability to speak clearly and distinctly and hear and be heard and understood in person and by telephone
- Must be able to work in a standing and/or walking position for long periods of time
Compensation (California) The starting salary range for this position is between $177,000 - 222,000 per year, plus an annual bonus plan. Actual compensation will be determined by skills, experience, and relevant education or training.
For UK compensation and benefits, this can be discussed during a phone interview.
Benefits Singer employees enjoy generous paid time off, low-cost health insurance, a 401(k) plan with a company match, life and AD&D insurance, long-term and short-term disability, Snap-On tools for our techs, and continuous opportunities for learning and advancement within the company.
Equal Employment Opportunity
We are committed to building a team that includes individuals from different cultural backgrounds, ethnicities, genders, ages, sexual orientation, and physical abilities, reflecting the diversity of the communities where we work and live.
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