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Vice President, Demand Generation


Zappi


Location

Boston, MA | United States


Job description

We are Rebels. Inventors. Magic Makers. 

We have a world class agile market research platform. We help brands rewire their traditional ad & innovation development processes with insights early, often & connected to create a learning loop. The result? They get smarter over time. Insights teams have more impact. Brands launch better ads & products.

We were founded in 2012 with the dream of creating end-to-end automated research. Fast forward 10 years and we have 1,000+ happy customers, 100,000+ ideas tested and we operate in 50+ research markets. And we’re entering the next phase of our growth journey!

So how do we do it? 

Our platform provides access to actionable, quick and smart insights to amplify creative effectiveness and shape winning innovation, empowering creators with the agility and the data they need to make better decisions about the ads and innovation they take to market. 

Through working with some of the biggest brands in the world, we’ve built technology that lets our customers see their product innovations and advertising ideas through their consumers’ eyes so they can quickly iterate, optimize, validate and learn — increasing their chances of in-market success.

About the team:

At Zappi, you’ll be joining a passionate team of marketers who are on a mission to help our own world-class customers, some of the best-known B2C brands on the planet, to evolve their own marketing, advertising, and innovation. We have a distinctive, highly differentiated brand, known for our quirky and fun energy, and for building incredible relationships with our customers. Our customers love us, promote us, and love to get on stage with us. Probably because we love them too! This comes through in our marketing, and in the way we work every day.

About the role:

In this role, you will lead our demand gen efforts to super-charge Zappi’s growth, both for net new logos and expansion of existing accounts. You are a senior, growth-minded demand generation leader with strong past experience working in high-growth B2B SaaS companies. You bring positive energy to our team and company,and have built and led teams of demand gen marketers from the ground up. You’re excited to do it again, only this time, at a truly great company with strong product-market fit, great customers, an award-winning culture and wonderful colleagues supporting you.

In this role, you will be taking Zappi’s demand generation engine to the next level. You will be starting from an extremely strong base fueled by customer delight (word of mouth and referrals from customers who love us) and events (where we always appear arm-in-arm with our customers and a similar thing tends to happen). Reporting to our CMO, you’ll be a member of the Marketing Leadership Team, and will be armed with an incredible supply of thought leadership and a distinctive brand for which to generate demand. In tight alignment with our GTM teams, you’ll have scope to help decide which channels are best for us to keep growing, as we also lean into the primary channels that we know work well for us, building for the next level of growth. 

Account-based marketing is extremely important at Zappi, so this should be a sweet spot for you. 

Responsibilities:

Requirements:

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Benefits for US-Based employees

Why join us? 

We’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet. 

Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here. 

We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities. 

Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be.

Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021! 

Zappi Company Culture Highlights

Equal Opportunity

Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws. 

We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply. Join our team and contribute to an inclusive environment where everyone's unique perspectives and talents are valued and respected.


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