Apple
Location
Cupertino, CA | United States
Job description
PR Specialist (Early Careers) Location Cupertino, CA : Summary Posted: Nov 10, 2023 Role Number: 200517174 Do you have a passion for thinking creatively as well as strategically? Can you put the magic within each product we build into words? As part of our Marketing Communications group, you'll uncover human insights to craft messaging that shows what Apple products can really do for people. You'll create and manage the campaigns that form the voice and spirit of Apple to our customers, acting as the brand identity customers interact with at every touchpoint. You and your team's work will have a powerful impact on the way people see and use their Apple devices. That's because every piece of communication you create will reflect the essence of our products: simple and beautiful with iconic personality. Are you interested in technology and passionate about sharing new products and features? Are you fascinated by today's dynamic media landscape and enjoy keeping up on what's happening in the news and in culture? Do you possess great communication, organization, and time management skills? We are seeking recent graduates and early professionals for a rotational development program starting fall 2024. This 15-month program, based out of Apple Park, includes rotations between our Product, Services, App Store, Retail, and Values PR teams. As part of our PR team, you'll get to experience how we tell the world about the incredible products and services we create for our customers. You'll have the opportunity to represent one of the world's most admired brands and see how we lead with our values while gaining valuable insight into PR and communications for each aspect of our business! Key Qualifications Key Qualifications
Description Description - Monitor and report on general news; reviews of Apple hardware, software, and services; and issues relevant to Apple and the industries we operate within. - Collaborate with the Product Public Relations team to launch new products and features across iPhone, iPad, Mac, Apple Watch, AirPods, HomePod, and Apple Vision Pro. - Partner with the Services PR team to tell stories related to new content and experiences on Apple Music, Apple TV, Apple Fitness+, Apple Maps, Apple News, Apple Podcasts, Apple Books, and Apple's financial services, including Apple Pay. - Work with the App Store team to identify stories about developers and the ways they use our products and technologies to create incredible apps for customers. - Uplift our company's values and share the work we do around accessibility, education, the environment and sustainability, diversity and inclusion, privacy, and more. - Conduct research into press and influencers covering specific topic verticals. - Compile editorial calendars and media lists. - Write blog posts, briefing notes, coverage reports, and pitches. - Use internal and external tools to identify and pursue new storytelling opportunities. - Assist with PR activities related to events, press tours, creator workshops, and other media and influencer relations programs. Education & Experience Education & Experience Bachelors (or higher) degree in a related field of study. 0-1 years of work experience. Additional Requirements Additional Requirements
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