Regional Marketing Manager, Federal
Location
Reston, VA | United States
Job description
Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, world-leading global threat research and intelligence, and continuous innovation, our cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints
With 7,000 employees across 65 countries, and the world's most advanced global threat research and intelligence, Trend Micro enables organizations to simplify and secure their connected world. TrendMicro.com
Location: DC, Maryland, or Virginia
Position Summary: The
Regional Marketing Manager, Federal is responsible for developing market strategies in alignment with Sales leadership that will help us identify revenue opportunities and promote customer growth while overseeing the execution of all regionally integrated marketing programs. All efforts are aimed at driving consistent weekly activities to generate account-level customer engagement and uncovering new contact leads for regional sellers.
We are seeking a passionate, team-oriented, data-focused individual focused on driving ROI through pipeline creation. You will be responsible for partnering with the sales, channel and operations teams to uncover insights and opportunities to develop and implement marketing and branding strategies in support of our overall cybersecurity platform growth. This will be accomplished through strategically sound and researched marketing programs that target customers at every point of their journey moving them from awareness to loyalty resulting in a strong Trend Micro brand and growth business.
Marketing tactics are expected to be properly aligned to the pain points of the target accounts and relevant job titles/roles and executed through the appropriate channels.
The Regional Marketing Manager is forward-thinking and encouraging the region to look for new ways to penetrate the target accounts. The individual actively participates in an environment of teamwork, openness, creativity and continuous self and team improvement. The individual collaborates cross-functionally with other global and regional marketing teams, channel, operations, web, social, and PR to drive engaging customer experiences.
This individual will work with operations and analytics teams to track results, including impact on sales, align investment decisions with performance targets and utilize budget to maximize ROI. Generate a monthly regional summary report and comprehensive quarterly and annual marketing reports.
Experience: - Experience in fast-paced cybersecurity industry is a bonus
- Previous federal marketing experience developing collateral to expand market awareness
- Must have demonstrable field/regional marketing experience partnering with field sales, and channel partners
- Must have proven experience in translating sales goals into marketing plans
- Experience in tracking and measuring marketing events, programs and metrics
- Must have budget management and forecasting skills
- Excellent collaboration skills, working cross-functionally with all levels in the sales organization, corporate marketing, channel teams and peers
- Highly effective communicator with good presentation skills.
- Excellent organizational and project management skills
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At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.
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