Location
Bowling Green, OH | United States
Job description
The Marketing Specialist plays a pivotal role in developing and executing comprehensive marketing strategies to promote health services within the community. Reporting to the Wood County Hospital Marketing Director, this position provides a unique opportunity to contribute to the overall well-being of the community by fostering awareness of healthcare offerings by connecting the hospital and the community.
Job Duties: - Assist with the development and implementation of comprehensive marketing strategies targeting both local and broader communities.
- Execute marketing campaigns to raise awareness of health services, ensuring consistency in brand standards.
- Collaborate closely with the marketing team to execute integrated marketing plans.
- Uphold brand identity and ensure consistent messaging across all marketing materials.
- Proactively manage signage updates and directional signage, ensuring strict adherence to brand standards for consistency and visual integrity.
- Create and curate compelling content for social media profiles (Instagram, Twitter, Facebook).
- Assist with management of online reputation by responding to reviews and sharing relevant information with the respective management teams.
- Monitor social media engagement, respond to comments and messages and address inquiries from both the community and broader audience.
- P roduce content for newsletters, ensuring they serve as valuable resources for both local communities and broader audiences.
- Craft compelling and newsworthy press releases that effectively communicate key messages and milestones.
- C ollaborate with internal teams to gather relevant information to generate and ensure accuracy in content creation.
- Work with the marketing team to ensure the website is correct and up to date, reviewing and making edits to the site as needed.
- Assist with execution and logistics of special events. (ex. Hospital Week & Ladies’ Night)
Shift Details:
Hours: Full-Time, 40 hours/week
Shift: Day Shift
Minimum Experience:
- Bachelor’s degree in marketing, communications, visual communications technology or a related field.
- One to two years of experience creating social media content, proficiency in social media platforms (Instagram, Twitter, Facebook) and content creation tools.
- Strong interpersonal skills with the ability to build and maintain relationships.
- Excellent written and verbal communication skills.
- Creative mindset with a keen eye for design and aesthetics.
- Ability to work independently and as part of a team.
- Detail-oriented and organized.
Benefit Summary:
Join our team and you’ll have access to a cutting-edge facility with state-of-the-art technology. You’ll also interact with some of the region's top notch healthcare professionals. You’ll find plenty of opportunities to grow and advance your career.
We’ll also reward your hard work with:
- Great health, dental and vision plans
- Competitive wages
- Prescription drug coverage
- Flexible spending accounts
- Life insurance w/AD&D
- Generous short term and long-term disability plans
- Employer-matched 403(b)
- Employer sponsored cash balance pension plan.
- Vacation and Holiday time.
- Generous tuition reimbursement
- And a lot more!
2402-006
Job tags
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