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Location

Urbana, IL | United States

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Job description

Assistant Director of Web Strategy -- Gies College of Business
Office of Marketing & Communications
The Marketing and Communications team at the University of Illinois' Gies College of Business acts as an in-house marketing agency. Our growing team of more than 20 professionals plays a pivotal role in promoting the College's mission of shaping purposeful leaders through life-changing access to education, research, and innovation. Creativity, strategy, and collaboration are key to our team's success as we grow the reputation and brand of Gies Business, a Top 10 public business school. As Assistant Director of Website Strategy, you'll be at the forefront of this effort, working closely with units throughout the College to understand their objectives and translate them into effective marketing strategies.

Job Summary
The Assistant Director of Website Strategy has overall responsibility for Gies web channels including the main, online programs, intranet for faculty and staff, and current student sites. This position works closely with leadership and team leads to ensure sites support college strategic priorities. In this role you'll collaborate across the marketing and communications team with designers, writers, digital marketers, videographers, and project managers to create a highly effected web presence for the college.
Duties & Responsibilities

• Planning and Strategy
  - In collaboration with marketing and communications leadership and team leads, set overall strategy for Gies websites. This includes maintaining a global view of Gies web channels and ensuring overall quality and effectiveness.
  - Work with writers and content developers to set content strategy and ensure creation and execution of an editorial calendar and update schedule.
  - Work with director of brand engagement and creative team to ensure all websites are on-brand; work with outside designers when necessary.
  - Collaborate with director of insights and strategy to collect and process data and other information for the website, conduct in-depth research and analysis to understand user behavior, and monitor competitor landscape. Share information with team leads and oversee implementation of data-driven improvements to sites.
  - Lead SEO work including relationship with outside vendors, when necessary. Mobilize the team in support of SEO improvements.
  - Ensure user interface is aligned with current trends and industry standards. Facilitate adjustments to structure, navigation, and design when warranted based on research, data, and changing business needs.
  - Ensure that key stakeholder perspectives are represented appropriately across websites.
  - Collaborate with other colleges and campus web managers and represent Gies on committees and in meetings.

• Management
  - Manage website content specialist and other professional staff.
  - Implement and oversee workflow process for website edits, additions, and changes.
  - Proactively manage regular content updates to the site including images, statistics, and time-sensitive information.
  - Collaborate with college information technology team for back-end development and maintenance of sites.
  - Manage a group of unit web liaisons to gather input on effectiveness of websites.
  - Monitor and follow best practices for websites.
  - Work within and contribute to team project management systems.
  - Other marketing and communications duties as assigned.

Specialty Factors


Bachelor's degree in marketing, business administration, communications, public relations, or a closely related field.
Five (5) years (60 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
Note: Master's Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.
Demonstrated experience managing websites.



Preferred Qualifications


- Previous experience working in higher education.
- Basic understanding of principles of good website user interface.
- Strong understanding of SEO.
- Previous experience with content management systems.
- Familiarity with Google Analytics and how to use them to strengthen website effectiveness.
- Previous experience managing others.



Knowledge, Skills and Abilities

• Knowledge of marketing and communications strategies and principles.
• Demonstrated ability to prioritize, multitask and work in a team environment as well as work independently.
• A passion for education and a genuine interest in promoting the College's mission.
• Ability to work in a fast-paced, collaborative environment with designers, writers, videographers, and other marketing positions.
• Ability to meet deadlines and manage projects.
• Superb interpersonal and communication skills with the ability to foster positive relationships and facilitate collaboration.
• Familiarity with accessibility requirements.
• Strong writing and editing skills.
• Basic understanding of graphic design principles.
• Ability to manage strategy discussions and develop marketing plans.
• Ability to use research findings and analytics in decision making

Appointment Information


This is a 100% full-time Civil Service 5004 - Marketing Associate position, appointed on a 12-month basis. The expected start date is as soon as possible after the close of the search. Salary will be commensurate with experience, with the base salary starting at $65,000. This position is eligible for a hybrid work schedule, with the ratio of in-office and work-from-home days to be determined by the supervisor. Sponsorship for work authorization is not available for this position. A path for professional growth is embedded in this and every position in the Gies Office of Marketing and Communications.


For more information on Civil Service classifications, please visit the SUCSS web site at .


For more information about Gies Business, visit .

Application Procedures & Deadline Information


Applications must be received by 6:00 pm (CST) on March 15, 2024 . Apply for this position using the Apply Now button at the top or bottom of this posting. In order to be considered as a transfer candidate, you must apply for this position. Applications not submitted through will not be considered. If required by the position, transcripts or other documentation of credentials are to be provided no later than the first day of employment. For further information about this specific position, please contact [email protected] . For questions regarding the application process, please contact 217-333-2137.


The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit Required Employment Notices and Posters to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, and employment eligibility review through E-Verify .


Applicants with disabilities are encouraged to apply and may request a reasonable accommodation under the Americans with Disabilities Act (2008) to complete the application and/or interview process. Requests may be submitted through the reasonable accommodations portal , or by contacting the Accessibility & Accommodations Division of the Office for Access and Equity at 217-333-0885, or by emailing [email protected] .



Requisition ID : 1023020

Job Category : Administrative



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