Location
Lancaster, CA | United States
Job description
Lancaster Farming is looking for a Digital Advertising Sales Representativ e to join our team! The Digital Advertising Sales Representative will play a crucial role in driving revenue growth by developing and executing effective digital advertising and marketing strategies for our clients in the agricultural industry. They will work closely with the sales reps to prospect new customers, create digital marketing proposals, adjust clients’ marketing strategies, and provide reporting on digital marketing campaigns. Why work with us?We know that employees are a business’s greatest asset and the primary driver of success. We are committed to attracting and retaining people who are bright, curious, flexible, and energetic, to ensure our progress for the next 225 years. As a team member at Lancaster Farming, you’ll enjoy:
4 weeks PTO to start (pro-rated for first year)
Paid Holidays
Benefits: medical, prescription, dental, vision, short-term disability, basic life insurance
401(k) with Company Match
Wellness program
Employee Assistance Program
Parental leave program
Identify and target potential clients in the agricultural sector who would benefit from in digital marketing and advertising opportunities.
Conduct market research to stay informed about industry trends and competitors.
Build and maintain strong relationships with existing and potential clients.
Understand clients' advertising goals and tailor digital solutions to meet their objectives.
Develop and deliver compelling sales presentations to showcase the benefits of digital advertising on Lancaster Farming platforms and with traditional digital marketing products such as Google Ads, Website Ads, Digital Display Advertising and email marketing.
Clearly articulate and promote the value of our digital advertising services
Collaborate with the sales team to develop and ensure seamless execution of digital advertising campaigns.
Monitor and optimize campaigns to maximize performance and deliver positive results for clients.
Meet and exceed sales targets to contribute to the overall revenue growth of Lancaster Farming.
Identify upsell opportunities and additional services that align with clients' needs.
Provide regular reports on campaign performance and ROI to clients.
Use analytics tools to assess the effectiveness of advertising strategies and make data-driven recommendations.
Collaborate and coordinate with the Editorial and Circulation Marketing Teams to develop and promote new content offerings with appeal to prospective advertisers. This includes but is not limited to newsletters, custom content, collaborative content, native advertisements, email marketing, and digital display advertising.
Job tags
Salary