Marketing Intern - Competitive Intelligence
Location
Richardson, TX | United States
Job description
Lennox International (LII) is a leading global provider of innovative climate control solutions for heating, ventilation, air conditioning, and refrigeration (HVACR) markets.
Beginning over a century ago, Lennox International has built a strong heritage of Innovation and Responsibility. Our position as an innovation leader continually inspires us to promote more efficient energy use and a healthier environment through our product operations. Our engaged and diverse workforce is committed to providing climate control solutions that provide the most value and comfort for our customers.
We are proud to have instilled a shared sense of responsibility and commitment among our approximately 10,000 employees located throughout North America, South America, Europe, and Asia.
Job Summary :
Responsible for executing competitive intelligence research and synthesizing insights to support marketing strategy and investor relations . Tracks market trends, analyzes results , benchmarks performance, and draws conclusions t o recommend new competitive strategies . Ensures research plans and insights are aligned with business objectives .
Key responsibilities:
- Consults with Marketing , Investor Relations , and Strategy teams to identify , define, and prioritize strategic analytics opportunities.
- Gather s , synthesize s , and summarize s relevant research about competitor products, services, marketing , messaging, and consumer sentiment t o facilitate decision - making and business planning
- Leverage s various research tools , such as external research, syndicated databases, competitive information sources , consumer reviews, and other internal resources to develop insights that provide competitive advantages
- Create s alerts to track news and drive actionable insights regarding industry trends and competitors
- Support s Voice of the Customer , as needed, through survey design , data management, reporting , and operationalizing feedback
- Support s respon se to key business questions in-the- moment
- Create s , manage s , and maintain s scalable analytical models for recurring analyses.
Requirements for consideration:
- MBA , MBA candidates , or advanced degree in business, marketing or related field preferred; Bachelor’s degree and work experience in lieu of master’s degree will be considered
- 2+ years professional experience handling competitive intelligence or general business research
- Expertise in understanding different quantitative and qualitative research methodologies
- Capable of managing project schedules and deadlines that run simultaneously
- Able to quickly learn survey software and other research tools
- Strong analytic and critical thinking skills
- Hands - on survey development experience (i.e., survey design and reporting )
- Exceptional written, oral, and presentation communication abilities
- Experience with Excel, Word, and PowerPoint
Job tags
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