Location
Minneapolis, MN | United States
Job description
The Innovation Director at Yamamoto, also serving Doner Partners Network, is at the forefront of integrating cutting-edge technologies like Spatial Computing and AI into advertising campaigns, digital activations, and internal projects. Their visionary approach, coupled with strong collaboration and thought leadership skills, drives strategies and initiatives that shape the organization's digital future. Their ability to deliver market-ready technology capable of addressing real-world challenges enhances the organization's competitive edge. Working closely with creative teams, engaging clients, and overseeing innovation labs, they foster a culture of experimentation that not only optimizes current initiatives but also sparks new business opportunities. Additionally, their adept use of data-driven decision-making ensures that every digital initiative is measured for effectiveness, leading to continuous optimization and growth.
- Strategic Vision and Planning : Develop and implement strategic plans for leveraging emerging technologies to drive innovation and create competitive advantages in the digital space.
- Collaboration and Thought Leadership : Foster a collaborative environment by working closely with creative teams and engaging clients. Act as a thought leader in the digital space, guiding both internal teams and external clients towards innovative solutions.
- Client Interaction and Solution Presentation : Engage with clients to articulate how digital solutions can enhance their marketing and meet business objectives effectively.
- Driving New Business : Identify and pursue new business opportunities with the growth team that align with the organization's digital innovation goals. Actively engage with potential clients to showcase the value of innovative digital solutions and secure new partnerships and projects.
- Data-Driven Decision Making : Utilize data analytics to measure the effectiveness of digital initiatives and optimize future strategies.
- Experimentation and Prototyping : Oversee innovation labs to facilitate experimentation and prototype development. Encourage a culture of innovation and risk-taking, where new ideas can be tested and refined.
- Stakeholder Management : Build and maintain relationships with key stakeholders, including internal teams, clients, and industry partners. Effectively communicate the vision and value proposition of digital innovation initiatives to gain buy-in and support.
Through visionary thinking, collaboration, influencing skills, and thought leadership, the Innovation Director not only leads exploration of digital technologies but also drives the organization's transformation into a leader in the digital space.
Expert Consultation: Develop an in-depth understanding of clients' digital businesses to become a trusted advisor, relied upon for insightful guidance.
Internal Agency Responsibilities:
The Innovation Director carries out specific internal agency duties to foster growth and efficiency.
- Training: Engage in structured and informal training initiatives to stay abreast of industry developments and enhance skills relevant to digital innovation.
- Optimization of Agency Resources: Efficiently manage internal resources by providing clear direction and consolidating client directives to maximize productivity while maintaining cost-effectiveness.
- Administration: Uphold and reinforce agency and departmental policies and systems to ensure smooth operations and adherence to industry standards.
Agency Corporate Responsibilities:
The Innovation Director holds responsibilities to the corporation as a whole.
- Agency Representative in the Community – Represent Agency positively in the business and advertising communities.
- Agency Growth – Actively pursue new opportunities with assigned clients and assist on various new business initiatives.
- Agency Commitment – Demonstrate loyalty to the agency and undertake non-account-related agency tasks/functions for the good of the agency.
- Agency Culture – Demonstrate agency core values: curious, creative, and courageous.
- Curious – We never stop learning or exploring.
- Creative – We light up the room with engaging imagination.
- Courageous – We are fearless and are up for any challenge.
Help Clients Win:
The Innovation Director must embrace the agency’s corporate position and actively support its existence.
- Demonstrates “help clients succeed” attitude.
- Reinforce this attitude with all staff.
- Train and mentor direct reports in supporting the corporate position.
- 12+ years of experience in digital marketing, technological innovation, or related fields.
- Background in data science, engineering, or related fields.
- A degree in computer science, artificial intelligence, data science, or a related field
- Proficiency and understanding in coding languages such as Python, R, Java, C++, and MATLAB/Octave for implementing AI algorithms and developing models.
- History of success in developing and implementing digital strategies.
- Proven track record in pitching and selling innovative ideas.
- Preferably experienced in healthcare, financial services, B2B, or consumer goods.
- Expertise in leading digital projects and understanding emerging technologies like Spatial Computing and AI.
- Strong communication and leadership skills.
- Commitment to staying updated with industry trends.
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