Oregon Stater Digital and Production Manager, OSU Alumni Association

Location

Corvallis, OR | United States

Job description

Description

To be consideration for this position, please include a link to your portfolio on your resume or send to [email protected]

Description  

The Oregon Stater alumni magazine keeps alumni and friends of Oregon State University informed about, and involved in, the ongoing story of the university. It not only instills pride and connects readers to fellow Beavers, but also encourages their support of the university through philanthropy, volunteerism and other means. OSU alumni are the primary audience, but faculty and other friends and university supporters receive the magazine as well. Along with the Editor, the Digital and Production Manager makes possible some of the OSU community’s most important storytelling.              

The Oregon Stater Digital and Production Manager’s key responsibility is to serve as an innovator, advocate and implementer for achieving the best possible flow of content to and from the Stater in print and digital channels, maximizing the magazine’s reach. This includes, but is not limited to, managing print and digital circulation lists, the main web presentation of the magazine, as well as social media, e-newsletters and/or other opportunities that may emerge. The Digital and Production Manager also interacts with advertisers and other college communicators, and assumes other production and business duties as specified. In essence, the Digital and Production Manager helps the Stater’s trains run on time so that we can effectively share the OSU story.               

The Oregon Stater Digital and Production Manager reports to the magazine’s Editor.              

Work Location   

The work location for this position is the CH2M Hill Alumni Center in Corvallis, Oregon. The position will require occasional overnight travel.         

The Foundation offers a program called Core Work Days, a hybrid approach combining remote and in-office work days. Unless traveling for work, Foundation employees are in office on Tuesday, Wednesday and Thursday, and work remotely, if preferred, on Monday and Friday.             

Key Partners    

This position requires close collaboration with:              

• The magazine’s Editor, Graduate Assistant, and Publisher
• Creative services agencies and other contractors providing web design and technical support, marketing support and content to the magazine and the OSUAA (writers, designers, photographers, videographers, etc.)
• Central university marketing colleagues and publications managers from OSU colleges and other entities who generate content for the magazine and who, in the case of the colleges, contract with the Stater to print and deliver their college magazines
• The joint Advancement Communications team (marketing, communications, events) of the OSU Alumni Association and the OSU Foundation, of which the Editor and Digital and Production Manager are key members. This team has broad accountability and growing staff resources and expertise for communicating the messages of the Alumni Association and the Foundation. The Production Editor works with the Editor to maintain a highly collaborative relationship between the Stater and the rest of the Advancement Communications team.

Measures of Success 

The Digital and Production Manager will help transform the Oregon Stater from a strong print publication into a robust, best-practices showcase of innovation in the print and digital realms. Specifically, the success of the position holder will be measured by the degree to which they:              

• Help extend the magazine’s reach and make its content available in various digital channels
• Maximize the efficiency and quality of the magazine’s processes, from the construction of its mailing list to the distribution of issues, to the acquisition and tracking of advertisements and inserts
• Increase OSU brand awareness among alumni, as measured by our bi-annual affinity survey
• Help position the Oregon Stater as a leader among alumni publications, as measured by recognition through CASE and other professional groups

Major Duties

Help ensure that the Oregon Stater continues to grow in its ability to include alumni and community members from all backgrounds and of all ages in the ongoing OSU story.              

Develop multi-channel plans for key Stater content that advance the telling of the OSU story.              

Produce webpages for the Oregon Stater and guide and edit the efforts of others who do so.              

Develop a social media calendar and create social media posts that maximize the visibility of Oregon Stater content — both new and archival — across major platforms.              

Track website and social media analytics to discover what kinds of content are most popular and provide recommendations for strategy adjustment when necessary.              

Use email marketing tools to produce the Oregon Stater’s email newsletter after each issue goes to press, coordinating its timing with others in the Marketing and Communications team.              

Ensure that each issue’s complex mailing list is as targeted as possible, looking for opportunities to reduce waste and ensure extra copies find readers, for example by being distributed at the Welcome     

Center or at events.              

Help ensure the financial stability of the magazine by handling interactions with advertisers and looking for new opportunities to engage advertisers.              

Perform other duties as assigned.               

Required Knowledge, Skills and Abilities

Understanding of:              

• Repurposing print content for digital use and using digital engagement strategies to strengthen the content of print publications
• Software and other resources categories typically used by print and digital communicators (Adobe Creative Suite; Microsoft Office; email marketing platforms like Act On, etc.)
• Mailing list targeting, creation, and management
• The tools, terms, and principles of digital communications platforms and technologies — enough to efficiently and effectively work with a wide range of colleagues, especially those who have deep expertise in these fields

Proven skill in:               

• Producing webpages and working with content management systems
• Creating email marketing campaigns
• Editorial calendaring for social media, email and web
• Performing well under pressure and being able to juggle multiple projects and deadlines
• Providing excellent service to a diverse and sometimes demanding audience with warmth and grace
• Strategic and creative thinking

Demonstrated ability to:              

• Handle interpersonal relationships maturely, thoughtfully and empathetically, including the ability to work with individuals from diverse backgrounds
• Use digital technologies to achieve editorial goals, including direct experience with a Web content management system (such as WordPress, Drupal, or SiteFinity), social media planning and management tools and broadcast email tools
• Work with designers and others outside our organization whose work is critical to the success of the magazine
• Use data analytics to evaluate the reach of stories
• Master new technologies (advanced Microsoft Excel, email marketing platform, alumni/donor database, etc.); develop strong relationships with vendors and customer support teams for independent and ongoing skill development 
• Write and proofread for the web and social media, with knowledge of SEO best practices and online readability; excellent grammar, spelling and punctuation; and a firm grasp of standard English
• Meet deadlines and manage processes

Minimum Requirements

Bachelor’s degree in marketing, communications, journalism or a related field and three years of related experience.               

Core Values

We strive to be one of the best places to work in the country.  We know that our success depends in large part on the people who carry out our mission.  It’s what we do –and how we do it -- that makes the difference.  Our core values reflect our approach to work and to each other, and we are committed to conduct consistent with these values.                  

collaborative · productive · respectful · bold · inclusive · creative 

--               

What We Offer: 

Competitive Compensation: up to $70,000 annually             

FLSA Status:Exempt                    

Comprehensive Benefits:a comprehensive total compensation package, which includes:                    

• A monthly employer contribution towards benefits
• A monthly employer match for a health savings account
• An impressive 17% employer contribution to retirement plan (based on qualified earnings)
• A generous Paid Time Off (PTO) program
• A robust Educational Assistance program
• Two exceptional employee discount programs

Professional Growth: At OSU Foundation, we believe in investing in our employees' development. We provide ongoing training and opportunities for advancement.                   

Innovative Work Environment: Join a team of talented professionals in a stimulating and collaborative work atmosphere.                   

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Salary