Location
Georgetown, TX | United States
Job description
Marketing Manager
Duties and Responsibilities:
- Develop and implement comprehensive marketing strategies to support company growth, aligning with sustainability goals and values.
- Lead a marketing team, offering guidance, mentoring, and support for effective execution of work plan.
- Set clear marketing objectives aligned with company sustainability goals, and green initiatives.
- Create and manage marketing budgets, optimizing resource allocation for maximum impact.
- Regularly communicate the marketing strategy including green marketing initiatives to key stakeholders across departments.
- Conduct competitive analysis to identify market trends and opportunities for product lines.
- Utilize customer feedback and data insights to inform marketing strategies.
- Monitor industry shifts and emerging trends.
- Lead market research, including forecasts, competitive dynamics, trends, and campaign results for industry leadership.
- Identify new market segments to benefit from company products and services.
- Analyze marketing performance metrics, deriving actionable insights for continuous improvement.
- Collaborate with market stakeholders to promote green partnerships and eco-friendly solutions.
- Oversee website and social media platforms and ensure company sustainability efforts are highlighted.
- Drive adoption of AI and marketing automation, CRM, and content management systems for enhanced efficiency.
- Integrate sustainability messaging into marketing campaigns and promote sustainable solutions to resonate with environmentally conscious customers.
- Manage offline and online media campaigns to enhance brand visibility and reach.
- Develop and enforce brand guidelines that reflect the company's commitment to sustainability.
- Monitor brand sentiment related to sustainability and ESG and address any issues proactively.
- Establish and maintain relationships with media and other external entities for efficient execution of PR and communication matters.
- Provide guidance and support for the execution of PR initiatives.
- Provide professional marketing advice to executives and senior managers throughout the organization.
- Ensure compliance with marketing regulations, standards, and policies.
- Evaluate new tools and platforms that can enhance the effectiveness of green marketing efforts.
- Encourage a culture of innovation within the marketing team, driving sustainability-focused initiatives.
Requirements:
- Bachelor’s degree in marketing, Business Management, or a related field; Master's degree preferred.
- Minimum of 7 years of experience in marketing roles, with at least 3 years in a managerial capacity.
- Proven experience in strategic marketing and leadership.
- Chartered Institute of Marketing (CIM) qualifications are desirable but not essential.
- Exceptional communication, interpersonal, and presentation skills.
- Strong analytical and data reasoning abilities.
- Proficiency in marketing tools and software such as marketing automation, CRM, and content management systems.
- Positive and approachable demeanour with excellent organizational and time management skills.
Job tags
Salary
