Digital Marketing Specialist - Part Time

Location

Easton, PA | United States

Job description

Description

Digital Marketing Specialist - Part Time

As the PT Digital Marketing Specialist at Straight Arrow Products, you will assist in the development, execution, and maintenance of effective email marketing campaigns for our Equine and Personal Care sides of the business.  This position will play a vital role in creating content that will engage our target audience and increase brand loyalty. If you are someone who has strong writing skills and a passion for Marketing and social media, we want to hear from you! 

What you’ll do

The PT Digital Marketing Specialist role is responsible for assisting in and executing email marketing and design campaigns.  As our Lead Generation your day-to-day responsibilities include: 

• Assist in formulating email and Facebook marketing campaigns/flows for e-commerce businesses. 
• Execute, monitor, and troubleshoot the aforementioned strategies. 
• Collaborate with our Design Team to produce quality campaign artwork that aligns with our brand style. 
• Leverage CRM & analytics platforms to support campaign execution (Google Analytics, Shopify, Klaviyo, etc.). 
• Assist in developing targeting strategies based on customer lifecycle segmentation & predictive analytics. 
• Analyze and track data to maximize the performance of email campaigns to achieve engagement, conversion, revenue and growth goals. 
• Create monthly reports. 
• Launch and QA email marketing campaigns to ensure they’re 100% error-free. 
• Determining, managing, and reporting email marketing KPIs to hit client revenue goals. 
• Gather and analyze competitor email programs for insights around email strategy, targeting, promotional offers, and cadence/delivery timing. 
• Continuous improvement of our service offering with updated strategies. 

What you need to thrive in this role

• 1-2 years of experience in email marketing, ideally for a digital agency. 
• High school diploma. 
• Strong analytical and strategic copywriting skills - understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly. 
• Hands-on experience with email platforms such as Klaviyo, Google Analytics, and Facebook Ad Manager. 
• Experience using Photoshop a preferred. 
• Expertise in email best practices, including segmentation, deliverability, copy and design approaches. 

About us

Founded in 1970, Straight Arrow has grown to be leading brand in human and equine personal and skin care.  Despite worldwide recognition, Straight Arrow has never lost its family-oriented, grassroots mindset dedicated to innovation and customer service.  Straight Arrow continues to manufacture all of its own products in the USA, consistently meeting a high-performance standard. 

What we offer you

At Straight Arrow Products, our team of dedicated employees love what they do and love where they work.  Working in our brand new, state of the art facility is just the beginning.  We also offer great perks like: 

• 401(k) with company match
• Hybrid/remote work opportunity

I’m interested, how do I get started? 

Apply to:  https://app.jobvite.com/j?aj=oG8YrfwX&s=Jobvite

PLEASE NOTE - To be considered, all applicants MUST include: 

• An updated resume 

Our hiring management partner is myHR Partner. myHR Partner is not a staffing service or recruiter. All resumes/applications will be reviewed for this position and only for our organization. Applicants who meet the initial qualifications will be contacted for a video interview. 

To check on an application you’ve submitted: 

If you already registered your account on Jobvite, click hereto log in and check the status of your application.  If you have not yet registered your account, click hereto register.

We realize that it takes time and effort to go through our application process and we thank you for considering applying for this position. We kindly ask for no emails or phone calls as a means to further your application process. These efforts will not enhance your opportunity for consideration and we are not equipped to respond to these requests. We thank you in advance for your adherence to this request. 

Thank you for your interest in our position.  We appreciate the time you have taken to apply with us. 

EOE, M/F/D/V. 

Job tags

Salary