Location
Texas | United States
Job description
At AES, we raise the quality of life around the world by changing the way energy works. Everyone makes an impact every day in our small, global teams. Apply here to start an extraordinary career today.
AES is leading the energy transition through its partnerships with organizations of every kind, across the globe and at every stage of development by helping them transform and build competitive advantages as leaders in their industries.
The Manager, Customer Content Marketing will support extending our leadership position through the development of customer-focused promotional materials that drive brand awareness and support the company’s growth efforts. Reporting to the leader of Marketing Operations, this role is responsible for working across functions to deliver compelling content that resonates with our current and prospective customers.
The successful candidate enjoys working in a dynamic, fast-paced and changing environment, and is highly creative and able to translate complex subjects into simple and persuasive content.
Responsibilities:
Create high quality customer content ranging from thought leadership, blog posts, whitepapers, ebooks, infographics, videos, webinars, social media content and presentations
Work closely with Integrated Campaigns to develop content and customizations required for campaign execution
Assist in local annual marketing plan development and planning
Contribute to persona development and implement SEO standard processes to improve the visibility and search rankings
Monitor and analyze content performance to drive continuous improvement
Establish content guidelines, governance processes and quality standards for customer-focused assets
Experience and Qualifications:
Bachelor’s degree in Marketing, Communications, Journalism or a related field; MBA is a plus
6-8 years of experience in content marketing, content strategy or a related role
Energy industry or relevant business-to-business industry experience preferred
Creative problem solver with a data-driven attitude
Strong writing and editing skills with the ability to create high quality content
Proficiency in marketing automation tools
Excellent communications and interpersonal skills
Knowledge of industry trends and standard methodologies
AES is an Equal Opportunity Employer who is committed to building strength and delivering long-term sustainability through diversity and inclusion. Respecting all backgrounds, differences and perspectives enables us to improve the lives of our people, customers, suppliers, contractors, and the communities in which we live and work. All qualified applicants will receive consideration for employment without regard to sex, sexual orientation, gender, gender identity and/or expression, race, national origin, ethnicity, age, religion, marital status, physical or mental disability, pregnancy, childbirth, or related medical condition, military or veteran status, or any other characteristic protected under applicable law. E-Verify Notice: AES will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
Accelerating the future of energy, together
Our people are our energy and have transformed AES into the type of energy company that the world needs today and in the future. Coming from all walks of life, our people share a passion for improving lives by advancing the energy sector through innovation, collaboration and action.
We are working in an industry that requires new thinking and ways of working together to create solutions that are both economically and environmentally viable, not just one or the other.
We are looking for passionate people to join us in our mission to accelerate the future of energy.
Are you ready to join us?
Job tags
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