Shopper Marketing Manager, Pralines & Spreads

Location

Parsippany, NJ | United States

Job description

Job Location: ​Parsippany​

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

As the Shopper Marketing Manager, Pralines and Spreads, you'll develop the shopper marketing strategies and programs that enable speed to market, improved merchandising, and greater buyer conversion of our brands. The Shopper Marketing Manager, Pralines and Spreads partners with brands, agencies, and customer teams to translate insights into retailer programs that deliver a win for the customer, the consumer and the Ferrero company.

This position is hybrid and will be based in our US Headquarters in Parsippany, NJ office. Reports into the Trade Marketing Organization.

Main Responsibilities:

• Supports key customer teams in development and execution of customer specific co-marketing activations 
• Develops and manages the shopper marketing budget for select customers 
• Inputs development of shopper event KPIs at assigned customers
• Participates, as needed, with sell-in of events to retailers
• Develops direct relationships with retailer’s marketing/media organization
• Executes post promotion assessments to determine effectiveness in achieving brand marketing objectives, Return On Investment (ROI), and executional Key Performance Indicators (KPIs)
• Partners with E-commerce Director and Omnichannel lead to ensure full integration of ecommerce activations into assigned customer plans 
• Works closely with the e-commerce team and assists in developing strategic business partnerships through Joint Business Planning (JBP) with Key Retailers Omni Businesses 
• Participates in Inter-Agency Teams for select brands to provide shopper marketing input into integrated marketing plans

Who we are looking for:

• 5+ years relevant experience required, CPG marketing and/or sales experience including the development of shopper marketing or consumer engagement programs
• Bachelor’s degree in a business/marketing discipline required; MBA preferred
• Agency experience or experience managing an agency a plus
• Experience in the development of digital, social and mobile activations
• IRI or Nielsen proficiency
• Excel and PowerPoint proficiency 
• Financial acumen- understands P&L metrics
• Experience with customer loyalty card data a plus
• Global mindset and a desire to build a successful career with a growing global company
  
   

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

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