Food & Beverage Marketing Coordinator - Greensburg

Location

Greensburg, PA | United States

Job description

Function (Scope and Main Purpose of Job)

Work under the Food & Beverage Marketing Manager to coordinate goals into marketing strategies and objectives that facilitate overall business growth.

Core Service Standards

CLEAN: Must make the property shine and look impeccable while maintaining a neat CLEAN and crisp personal appearance

SAFE: Must make guests feel SAFE and comfortable through creating a worry free, carefree experience.

FAST: Provide FAST and efficient service with accuracy. Meet service time requirements and anticipate guest needs.

FRIENDLY: Greet each guest with FRIENDLY welcomes, making eye contact and smiling. Use H.E.A.R.T. steps to ease guest concerns. Say thank you to departing guests.

FUN: Work passionately as a team to create a FUN experience both for everyone who works and plays here

Specific Responsibilities and Duties

• Maintain and update website (events, photos, hours of operation, contests, etc.).
• Maintain, update and monitor social networking sites and content plans (Facebook, Twitter, Instagram, Pinterest, YouTube).
• Assist Food & Beverage Marketing Manager in brainstorming and creating new social media campaigns to help increase social engagement.
• Help assist in the re-launch of Snapchat, assisting with creating a content plan.
• Generate weekly recaps depicting success of social networking sites and website through data insights and Google analytics.
• Track and report weekly social media statistics (Facebook, Twitter, Instagram, Pinterest, YouTube, etc.).
• Create and manage all enter to win forms and contests for upcoming promotions in effort to grow our database.
• Learn and assist with Marketing Plans for larger events.
• Update internal marketing & events calendar.
• Create monthly event calendars to be released to the public via social networking sites and e-blasts.
• Organize photo gallery for use on website and social media, as well as for department use.
• Posting of major events on local/regional event and blog sites; contacting mom blogs for monthly family events.
• Upload and organize database, assisting in e-mail campaigns to specific lists.
• Learn and assist in writing press releases and media advisories.
• Proof and edit press releases, media advisories, collateral, and e-mail campaigns.
• Understand the PCF and Job Request process for collateral (flier, poster, menu, LED, etc.) and assist in the process from creation through approval.
• Aid in the creation of content and graphics for weekly e-blast(s).
• Generate recaps of all major events including event synopsis, event photos, promotion of event, etc.
• Assist with the implementation and launch of reward program.
• Assist at venue wide events, game watch parties and family events as requested.
• Attend weekly staff, marketing and event meetings as requested.
• Provide input on all aspects of marketing and assist in the creation and development of new events and promotional/marketing materials.
• Recognize and understand the components of sponsorship, public relations, sales, and operations as well as its importance in our industry.
• Respond to online reviews and escalate as necessary.
• Reports to Food & Beverage Marketing Manager.
• Other objectives and projects as required.

Job Requirements (skills, knowledge, and abilities)

• 1-2 years of previous marketing experience (preferred).
• Must speak fluent English, excellent command of written English with copy accuracy.
• Frequently standing up or moving within and outside of the facility.
• Exceptional communicator: you confidently engage at all levels and with clients.
• You have excellent written and oral communication and are known for translating data into clear, easy-to-understand information.
• Ability to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently, as well as strong attention to detail.
• Ability to travel to attend workshops, tradeshows, conventions, meetings, etc.
• May require a valid Driver’s License and drive to workshops, tradeshows, conventions, meetings, etc.
• May be required to work nights, weekends, and/or holidays.
• Must be available to work 40 hours per week.
• Must be able to work in smoke filled environments.
• Must be able to obtain and maintain licensure as required by the State Gaming Agency for the position.

Educational Requirements

• High School Graduate with previous experience in a similar marketing role.

Physical Requirements

• Carrying or lifting items weighing up to 25 pounds.

Working Conditions

• 24/7 high energy casino with over 100,000 sq. ft of gaming and entertainment space and approximately 500 employees.
• Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
• You may occasionally work in an environment where smoking is allowed.

Job tags

Salary