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Location

Santa Monica, CA | United States

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Job description

Job Summary:

About the Role & Team

Hulu is a premium streaming TV destination that seeks to captivate and connect viewers with the stories they love. We create amazing experiences that celebrate the best of entertainment and technology. We’re looking for great people passionate about redefining TV through innovation, unconventional thinking, and embracing fun. It’s a mission that takes serious, inquisitive, intense curiosity, and determination to be the best. Come be part of the team that’s powering play.

Summary

Hulu’s Consumer and Market Insights team seeks a Senior Brand Insights Manager (Onsite) to join our Consumer and Market Insights (CMI) team. As a Senior Brand Insights Manager at Hulu, you will support primary research initiatives around brand and advertising as well as product and audience. This role will focus on working with the Brand Insights team to design research, interpret data, translate it into actionable ideas, and create stunning PowerPoint/Google Slide reports supporting Hulu and partnering with other research teams at Disney Entertainment. The right person for this role is passionate about bringing the consumer's voice to the boardroom and comfortable juggling multiple complex projects simultaneously. This is a great role for you if you are a rock star manager/senior manager at a top market research firm or working for a major content distributor or programmer.

*This position is an on-site position located in Santa Monica, CA

What You Will Do

• Innovate the process of planning and driving qualitative and quantitative research studies
• Much of Hulu’s primary research is conducted in-house, and candidates should be comfortable writing questionnaires, working with various internal databases, analyzing raw data, creating reports from scratch, and communicating those results with various partners
• Work with the CMI team and key partners among Hulu’s Marketing, Product, and Distribution teams and collaborate with Disney counterparts to frame research objectives and strategy
• Coordinate with research partners (both internal and external), ensuring processes are running efficiently
• Collaborate across Hulu and Disney+ CMI teams
• Mentor junior brand insights team members and collaborate with the social insights team
• Synthesize primary and secondary data from multiple sources (i.e., Nielsen, MRI, SNL Kagan) to tell a well-rounded story. Identify and translate market trends and customer insights into actionable ideas and strategies.
• Stay abreast of television, streaming, advertising, and research industry news, trends, and standard processes

Required Qualifications & Skills

• BA/BS in social sciences, marketing science, applied research, or equivalent experience
• 8+ years of entertainment research experience, preferably at a market research supplier focused on the Entertainment vertical or an entertainment/media brand or Direct-to-Consumer brand.
• Shown experience with all forms of advertising/campaign assessment, from Ad Tracking, Copy Testing, Creative Testing, Campaign Efficiency, and Brand Lift studies
• Experience with understanding the role of media and how different media channels work together for Hulu’s advertising/marketing initiatives
• Advanced PowerPoint/Excel and Google Sheets/slides skills, analytical tools (SPSS), as well as survey tools (Qualtrics/Survey Gizmo)
• Shown experience with various secondary/syndicated research tools (Nielsen, MRI, SNL Kagan, Omdia)
• Comfortable working with large quantitative and qualitative datasets
• Excellent verbal and written communication skills focused on story telling with insights and the ability to interact at all levels of the organization
• Expertise in coaching/mentoring junior team members on project execution without direct managerial responsibility

Preferred Qualifications

• Experience at a Direct-to-Consumer (DTC) streaming service or a research company working with a DTC streaming service
• Ability to work independently with minimal direction
• Advanced statistics capabilities
• Standout colleague, collaborative, and inclusive
• Passionate about research, television, marketing, advertising, emerging media, and technology

Disability accommodation for employment applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email [email protected] with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

The hiring range for this position in California is $109,300.00 to $150,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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Salary