Director of Sales and Marketing
Location
Urbana, IL | United States
Job description
- Manages the sales and marketing team, training and hiring of staff
- Develops and executes a mix of strategic and tactical solutions in a selling environment that supports overall business growth, and to exceed monthly department budgets
- Creates and distributes promotional marketing and advertising campaigns, including coordinating special events, to drive sales and brand loyalty
- Participates in management meetings and takes responsibility for sales improvement initiatives and other assigned action items, projects, sales team meetings, and other activities as assigned
- Represents the company and facility in a positive and professional manner at all times; interfaces professionally with owners, University of Illinois, and other facility stakeholders
- Utilizes reporting data for process analysis and development with internal management and sales team; manages property-specific CRM, PMS, and other booking software and data
- Upholds Four-Diamond service standards all times, while maximizing sale opportunities and upselling the entire facility
- Documents and implements new processes and initiatives throughout the facility
New Business Development
- Research and qualify prospective accounts.
- Develop a sales strategy, including comparing and evaluating services to make appropriate recommendations based on needs analysis of the prospective market.
- Executing the sale, including proposal development, conducting presentations, negotiating pricing and presenting the contract to close the sale, including necessary reporting to management.
Account Management
- Enhance organization’s reputation through consistent contact of existing client base.
- Perform routine follow up calls to existing accounts.
- Identify opportunities for expanding product offerings and ensure accounts are managed according to objectives.
- Maintain a consultative relationship with the account clients and influencers to ensure renewal and continued growth.
Qualifications:
- Motivated and self-directed sales professional that can operate within guidelines assigned
- Exceptional communication and business writing skills, and positive professional attitude
- Must demonstrate competence in performing cold calling, networking, target marketing to specific prospects, and have advanced selling skills
- College degree or equivalent experience required
- Knowledge in Salesforce or other CRM Software required
- Minimum 3 years of sales experience, at least 2 years management experience required
- Knowledge in Event Management or Hotel PMS Systems is a plus
- Technical proficiency (computer applications, data analytics, excel)
- Mature, with good judgment, detailed oriented, friendly and responsible
- Ability to adapt to changing needs quickly and effectively
- Ability to multi-task, with strong organizational and time management skills
- Must be punctual, organized, and well-prepared
- Must be available to work one weekend/month, must have reliable transportation and be able to travel
A contemporarily designed property operated to AAA Four-Diamond standard featuring over 125 luxurious hotel rooms and over 70,000 square-feet of conference center space. Immerse yourself in a serene environment where art, nature, and wellness blend seamlessly to create an unforgettable experience.
Job tags
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