Director, Digital Marketing, Breast Cancer
Location
New Haven, CT | United States
Job description
Arvinas is a clinical-stage biotechnology company dedicated to improving the lives of patients suffering from debilitating and life-threatening diseases through the discovery, development, and commercialization of therapies that degrade disease-causing proteins. Arvinas uses its proprietary PROTAC Discovery Engine platform to engineer proteolysis targeting chimeras, or PROTAC targeted protein degraders, that are designed to harness the body's own natural protein disposal system to selectively and efficiently degrade and remove disease-causing proteins. In addition to its robust preclinical pipeline of PROTAC protein degraders against validated and "undruggable" targets, the company has three investigational clinical-stage programs: ARV-766 and bavdegalutamide for the treatment of men with metastatic castration-resistant prostate cancer; and vepdegestrant (ARV-471) for the treatment of patients with locally advanced or metastatic ER+/HER2- breast cancer. Arvinas, as part of its overall business strategy, selectively assesses opportunities for potential collaboration, license, marketing and royalty arrangements, and similar transactions, to advance and accelerate the development and enhance the commercial potential of its product candidates.
#TeamArvinas is made up of approximately 450 passionate and curious employees, whose diverse thoughts and perspectives are highly valued. Arvinas employees embrace the freedom to pursue innovation, think creatively, and give back. They are driven by the company's values and mission - to improve the lives of patients with serious diseases by pioneering therapies created with our revolutionary PROTAC® protein degradation platform. We're really excited about the work we're doing inside and outside of Arvinas, and think you will be, too. But don't just take our word for it - learn more about life at Arvinas and what employees have to say .
For more information, please visit .
Position Summary The Director of Digital Marketing is accountable for developing, implementing and refining a digital marketing plan in support of the launch of vepdegestrant, a PROTAC ER degrader being studied in the Phase 3 study VERITAC-2 in 2L+ ER+/HER2- metastatic breast cancer. This individual will be responsible for developing the overall digital strategy, designing and implementing an Arvinas infrastructure to support tactics, and implementing both in-person and non-personal promotional tactics for the HCP and Patient Stakeholders. The (Sr) Director of Digital Marketing must work alongside peers from both Arvinas and Pfizer in a collaborative manner to implement strategies and tactics that drive brand awareness, share of voice and customer adoption of vepdegestrant.
This position reports to the VP of Breast Cancer Marketing and can be located at our headquarters in New Haven, CT or work remotely from a location within the U.S.
Principal Responsibilities Key responsibilities of this role include, but are not limited to:
- Develop and execute an innovative digital marketing strategy, aligned to the brand strategic imperatives, to drive behavioral change in support of the vepdegestrant launch
- Collaborate with cross-functional partners from Sales, medical affairs, IT, operations and Pfizer, to implement an Arvinas infrastructure that supports the strategy
- Develop and execute an innovative tactical plan that spans in-person promotion (e.g., interactive visual aide for sales representatives) and non-personal promotion (e.g., branded HCP and patient website, branded emails, online customer engagement).
- Identify and implement an innovative media strategy (including oversight of vendors) to optimize media placements and 3rd party collaborations (Paid search, social, SEO, display advertising)
- Oversee the management of all digital platforms and channels, ensuring they are leveraged effectively to reach target audiences. Work closely with agency partners to ensure agency deliverables meet our standards of creativity, quality and effectiveness.
- Work cross-functionally with other Marketers, Market Access, Analytics & Operations and Corporate Communications align strategies and tactics
- Establish KPIs to measure the success of omnichannel initiatives and adjust strategies based on data-driven insights
Qualifications - 10+ years of bio/pharmaceutical experience required
- U.S. Digital marketing experience required
- HCP or Patient marketing experience is preferred
- Launch experience with a new product or indication preferred
- Oncology experience is preferred
- Experience working in alliances/partnerships is a plus
- Ability to travel as required for conferences and internal meetings up to 20%
- Candidates must be flexible, possess positive mindsets, work with a high sense of urgency, and excel at collaboration with peers
Education - Bachelor's Degree required; degree in health sciences, business/marketing, or information technology / computer science
#LI-Remote
Arvinas is proud to offer a competitive package of base and incentive compensation as well as a comprehensive benefits program designed to support the health, wellness and financial security of our employees and their families. Benefits include group medical, vision and dental coverage, group and supplemental life insurance, and much more. To learn more about Arvinas, please visit
Arvinas is an Equal Opportunity Employer
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