Disney Entertainment Television
Location
Burbank, CA | United States
Job description
Job Summary: About the Role & Program This intern role will support both the Partnerships & Events team and the Digital Marketing team under ABC Entertainment Marketing. Both teams play a key role in promoting our shows and building the ABC brand! The ABC Strategic Partnerships & Events team work to further business priorities and initiatives through managing ongoing relationships both internally across the network and externally with third-party brands, corporate partners, distribution partners, studios, affiliates, etc. The team is also responsible for the development and execution of large-scale events, screenings and experiential marketing stunts and initiatives. The ABC Digital Marketing team manages social media strategies and campaigns for ABC’s brand and shows. Our team works on everything ranging from digital creative to operations to digital strategy. On this team, you'll observe, participate, and contribute to a wide range of digital marketing strategies and tactics that serve to drive awareness around key programming. What You Will Do You will support all team members on a variety of projects as needed to help improve partnership and promotional opportunities for the company. This is a fast-paced, hands-on creative environment. Balancing multiple projects with attention to detail is important. Our intern should be a self-starter who is passionate about television and requires moderate oversight in performing their duties. Assist with promotional campaigns for strategically selected consumer brands including partner identification, competitive research, concept development, contact sheet management, pitch deck development, and recap decks/wrap reports Support large-scale live events (CMA Fest, Comic-Con, D23, etc.), screenings, and other experiential marketing initiatives and stunts Assist with the development of promotional premium items for events, gifting and stunts, ensuring that all items are on brand and adhere to company quality requirements Assemble marketing toolkits for key priorities and distribute to partners as needed (Hulu, cable affiliates, internal corporate partners, non-profit organizations, etc.) Complete administrative tasks as assigned (manage team invoices and budget sheets, input projects into internal project management system, SAP, data reporting, recaps and tracking, etc.) Share creative ideas for growth, efficiency and collaboration with team Attending department meetings and brainstorms Watching shows and writing copy for social media posts Analyzing social media data and the competitive landscape Brainstorming ideas for digital marketing executions Creating and handling digital marketing assets Helping deliver assets to appropriate internal and external stakeholders Creating one sheet social media guidelines for premiere launches Required Qualifications & Skills Proficiency with MS Office Suite: Outlook, Excel, Word, Keynote, PowerPoint, Photoshop Proficiency with both MAC and PC Operating Systems A strong curiosity about television, the entertainment industry, partnerships/event marketing, and digital marketing A passion for and knowledge of market trends, pop culture and current events Strong social media and marketing skills, very familiar with Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube Shows curiosity about diversity and inclusion and an eagerness to contribute to audience engagement initiatives A proven high attention to detail and the ability to take direction from multiple partners, balance numerous projects simultaneously, prioritize deadlines and effectively work in a fast-paced environment Problem solver with a positive, can-do demeanor Strong written and verbal communication skills Event planning and/or experience facilitating partnerships between brands is a plus Eligibility Requirements & Program Information Currently enrolled in an accredited college or university and taking at least one class, or be a recent graduate of an accredited college or university within the last six (6) months at time of application, or be currently participating in the Disney College Program, Disney Culinary Program or Disney Professional Internship Program At least 18 years of age May not have completed one year of continual employment on a Disney internship or program. Possess unrestricted work authorization The approximate dates of this internship are June 2024- January 2025 Availability to work full-time hours (approximately 40 hours per week) for the duration of the internship. Monday to Thursday will be at the ABC office in Burbank and Fridays will be at home. Typically 9am-6pm PT, Monday - Friday. Possibility of working some nights and weekends. The pay rate for this internship in California is $21.70 per hour.
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