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Location

Menlo Park, CA | United States

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Job description

Job Summary: 

We are fueling our growth with new business models and products to become the most used and loved personal finance brand.

We’re looking for a Senior Product Marketing Manager who is a passionate go-getter, loves understanding customer needs and pain points, enjoys influencing the product roadmap to deliver for the customer, and is always looking for new ways to improve the customer experience. You have the opportunity to join a vibrant, dynamic team focused on making an impact.

In this role, you will be the expert on the Quicken customer and their needs, how to most effectively message the right solutions for them, and how to improve their customer experience. You will be a user of the products and have an interest/experience with tracking your investments so you can understand the customer experience first-hand. You will understand the competitive landscape and help inform the product roadmap across all Quicken products. You will develop the strategy and work with teams to execute programs and campaigns that drive acquisition and retention for the Quicken brand of personal finance products. You will continue to pursue a test-and-learn mindset for ongoing improvement. 

Responsibilities: 

• Be the expert on and advocate for the customer; understand customer needs, pain points, triggers, barriers, market context and competition.
• Develop effective messaging with differentiated value propositions that resonates with users.
• Work with the research team on primary qualitative, quantitative research and rapid experimentation methods to uncover customer insights to validate and influence the product features, customer experience and drive business decisions.
• Drive current and future market and positioning opportunities, including new features, offerings, line up revisions, and business models.
• Develop and drive the promotional strategy and calendar; write campaign briefs to enable creative and channel teams.
• Partner closely with Product Management and the Marketing teams to develop strategy, influence product roadmaps and advocate for experiences that drive customer consideration and performance results.
• Partner with the Care team to understand customer feedback and needs.

Qualifications: 

• 5+ years of B2C product marketing experience, including deep expertise in end-to-end Product Marketing supporting product and marketing strategy development and cross-functional execution.
• Proven track record in crafting compelling positioning and messaging.
• Customer-focused and tenacious about understanding customer needs, behaviors, mindsets, and attitudes to uncover the biggest customer needs.
• Strong track record of leadership and influencing skills in a cross-functional, fast-moving environment.
• High energy, deep curiosity, “can do” positive attitude, results and solution-oriented mindset with strong desire to test, learn, and execute on learnings.
• Excellent verbal, written, and interpersonal communication skills – across all levels.
• Data-driven and comfortable with marketing analytics; campaign performance, market sizing, business case development, CAC, LTV, etc.
• Experience and interest in personal investing.
• MBA is a plus.

What we offer

• Competitive salary and performance bonus.
• Fantastic culture, strong believers in Autonomy/Mastery/Purpose.
• Customer-driven, we make money by building the best products for our users. No confusion about how to win – create amazing products!
• Ability to work with and lead incredible talent.
• Build products that make a huge difference in people’s lives.
• Work on a highly recognizable brand that defines the personal finance category.

Quicken is committed to fair and equitable compensation practices. The actual salary offered is determined by factors unique to each candidate, including but not limited to years and depth of experience, relevant skills, and work location. This position's expected salary is $135,000 - $165,000. Our compensation package includes a competitive salary, annual target bonus, equity, and a 5% 401(k) match.

Quicken is building a team of innovative and talented individuals passionate about helping people improve their financial lives. We care about our employees' well-being and pride ourselves on offering a fabulous range of benefits and perks. From comprehensive healthcare coverage, a 401(k) plan with a generous 5% match, fitness subsidies, education reimbursement, and onsite lunches, to name a few - we've got you covered! At Quicken, we believe happy employees are successful employees, so we're committed to creating a fun and supportive work environment that encourages personal and professional growth, recognizing that a thriving workforce is essential to our collective success!  (Benefits and perks may vary based on location.)

Quicken is proud to be an equal opportunity employer and considers qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability.

Apply Online

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