University of California San Diego
Location
La Jolla, CA | United States
Job description
UCSD Layoff from Career Appointment : Apply by 2/23/24 for consideration with preference for rehire. All layoff applicants should contact their Employment Advisor.
Special Selection Applicants : Apply by 3/4/24. Eligible Special Selection clients should contact their Disability Counselor for assistance.
DEPARTMENT OVERVIEW
The Division of Extended Studies (DES) at UC San Diego is fully self-supporting, operating year-round (12 months of active instruction) with a budget of $47 million annually in primarily fee income. The unit has over 200 career employees, including academic, management, staff and executive, as well as represented and non-represented positions. Many casual or contract employees and student workers also serve in the organization. In addition, DES employs more than 1,000 active by-agreement instructors.
DES operates in 200,000 square feet of managed space, including a large off-campus classroom facility. The unit maintains a robust online learning platform, operating 24/7 with webcasting and video-conferencing capability. DES also has a strong web presence with e-commerce operating 24/7. There are over 60,000 enrollment transactions annually; 35,000 outreach certification transactions and 25,000 service transactions. DES supports a robust network of representatives, agents, and students (both residential and online) around the globe. Along with all of this, DES operates two television stations, a variety of public lecture programs and is active in federal, state, local, and private research and technical assistance programs and activities.
As of Fall 2020, the University has assumed ownership of a major downtown center for which DES is taking full financial and programming responsibility. The 66,000-square-foot building will support a rich mix of campus-based and community programs reflecting the teaching, research and public service mission of UC San Diego: classroom instruction, continuing education, arts and cultural performances, civic events and collaborative community projects.
POSITION OVERVIEW
The Marketing Manager for the Division of Extended Studies (DES) at UC San Diego is responsible for developing and implementing traditional and digital marketing strategies to promote educational programs and initiatives offered by the division. This position requires a combination of strategic thinking, creative problem-solving, and strong communication skills to effectively reach target audiences and help achieve enrollment and revenue goals. The Marketing Manager will collaborate with and support a portfolio of various DES stakeholders and partners across the university to ensure consistent messaging and branding. This includes researching, analyzing, and implementing strategic marketing plans as well as ensuring consistent internal communication efforts with their DES client portfolio.
The ideal candidate for this position is a highly motivated and innovative professional with a strong background in marketing strategy development and implementation. The position requires a client-centric mindset, strong interpersonal communication skills, and the ability to build positive relationships with diverse stakeholders. Additionally, this position relies on skills in data analysis, social media analytics, and campaign tracking, enabling data-driven recommendations and the optimization of marketing initiatives.
This position offers a hybrid (remote/on-site) work arrangement. This position is at Division of Extended Studies' University City Center location. No parking fees.
Must be willing to work weekends or evenings, if needed.
Submission of a cover letter along with a resume is optional, but strongly encouraged.
Thorough knowledge of communication principles, media, and marketing techniques. Proven ability to develop proactive and innovative marketing strategies, leveraging industry knowledge and emerging trends to drive engagement and achieve organizational objectives.
Strong project management skills. Proven ability to establish and articulate project scope, strategy and objectives to internal clients, production team, and key leadership. Solid experience with all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures.
Ability to successfully manage multiple concurrent campaigns for various clients, ensuring consistent communication, timely delivery, and the exceeding of client expectations.
Skills in marketing campaign tracking and performance measurement, employing tools and marketing automation platforms (e.g., CRMs) to assess R
About University of California San Diego
UC San Diego is an academic powerhouse and economic engine, recognized as one of the top 8 public universities by U.S. News and World Report. Innovation is central to who we are and what we do. Here, students learn that knowledge isn't just acquired in the classroom - life is their laboratory. UC San Diego's rich academic portfolio includes six undergraduate colleges, five academic divisions and five graduate and professional schools. The university's award-winning scholars are experts at the forefront of their fields with an impressive track record for achieving scientific, medical and technological breakthroughs.
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