Location
Duluth, GA | United States
Job description
Job purpose
Napa Home & Garden is looking for a Senior Marketing Manager to market the company’s new direct-to-consumer business. The person in this position will have the opportunity to build Napa’s D2C presence, drive the digital marketing and strategic merchandising decisions, and have ownership in how Napa sells products to consumers online.
A little about us…
At Napa Home & Garden, we celebrate the joy of home. We were founded in Napa, California, with one simple goal: to help elevate each & every living space. Over the years we have forged relationships with many of the world’s best artisans, creating crafted, curated collections. From the front entry to the back garden, Napa is there to help make everything beautiful.
Our culture is informal. We work in a hybrid setting. We are a small company with big-company goals. We love what we do and strive to have fun doing it.
A little about you…
You are passionate about home, not only as a place to dwell, but as a place to find yourself, to tell your story, to entertain friends, to join in laughter, to show off a little, to make things grow.
You treasure good design, things that are made well and that make sense. You enjoy the time-honored but have a taste for the modern.
You have an eye for curating collections, bringing it all together yet keeping it simple. You like to understand how things come to market and brighten customers’ days. You know that the right products can make beautiful business sense --- from the designer’s mind to the artisan’s hand, and from the manufacturing line to a customer’s phone and ultimately to her home.
You have impeccable business sense. You know the importance of knowing---both who you’re selling to and why, as well as the numbers and research that go into your business. You love brand and the relationship it can create with a customer.
You know what goes into making an online store thrive. Always testing, you know what works, what’s changing, how to get noticed, and how to make buyers buy. You have an innate sense for what compels customers to act at each stage of the marketing funnel, and ultimately connect with customers to build sales.
Social is second nature for you. Pinterest is your playground as much as Excel is.
You are driven to lead, to create, to collaborate, and to succeed. You are thoughtful, optimistic, committed, and ready to roll-up your sleeves.
We can’t wait to meet you.
Duties and responsibilities
The Senior Marketing Manager will lead the company’s start-up direct-to-consumer marketing efforts. They will:
- Develop and execute strategic marketing plans to generate demand and achieve the company’s sales and revenue objectives
- Manage the P&L and annual budget for the D2C channel
- Build a best-in-class online shopping experience, including site content, user experience, page personality--- the entire consumer journey, from first engagement to receiving the goods and opening the box
- Collaborate with internal teams to lead development of product assortment, merchandising and promotional calendar for the D2C channel, ensuring alignment of marketing messages with the overall Napa business
- Analyze online business performance, including daily monitoring of performance analytics and regular reporting of channel and product performance
- Manage website optimization, including SEO, SEM, paid digital, paid social and testing strategies
- Identify and manage external marketing resources, including agencies and freelancers to deliver on business performance goals
- Develop and/or manage and approve creative executions for consumer outreach, including blogs, email marketing, social marketing and use of influencers
- Plan and direct photography and video sessions, crafting appropriate scenes and messages that resonate with our target audience
- Build brand affinity in all interactions; be a true steward of the Napa brand as it evolves
- Supporting the sales department and the overall business
- Manage direct reports on the D2C team
- Report to VP, Marketing
- Collaborate with cross-functional team leaders in logistics, warehousing, customer service, Napa’s wholesale business and sister brands to deliver best-in-class business performance
- The position responsibilities outlined above are in no way to be construed as all encompassing.
- Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
Skills
- Exceptional communication skills, verbal and written
- Strong presentation skills and comfortable speaking to large groups
- Ability to communicate internally with all levels of the organization comfortably
- Capable of managing multiple projects with varying priority at one time
- Strong interpersonal skills and sound judgment
- Possess analytical thinking and problem solving skills
- Ability to work both independently and in a group setting
- Proactive self-starter with strong analytical, planning and project management skills
- Experience with Photoshop, Illustrator, WordPress and basic HTML coding ability is a plus
- A knowledge of rugs, furniture, design and home décor a strong plus
- A background in fashion or art a strong plus
Qualifications
- A bachelor’s degree or equivalent, preferably in marketing or business administration or a related field
- 8-10 years of experience as marketer and/or line merchandiser, with a minimum of 3 years managing a D2C site/store
- Expert knowledge of Shopify platform, Google Analytics, PIM systems and MS Office
- Strong communication skills
- Resident of metro Atlanta
- Ability to work at home, in office and at showrooms
- Affinity for creative writing and knowledge of best practices for communicating to consumers
- Keen eye for graphics/visuals, fluency in Adobe Creative Suite a plus
- Experience with home décor and interior design a plus
Physical requirements
- Sitting, Standing, Walking
- Working at trade shows for 12 hours during Market to include standing and walking
- Lifting: Raising or lowering an object from one level to another (includes upward pulling)
- Carrying, Pushing, Pulling boxes, catalogs, sample orders up to 50 lbs.
The successful candidate must be able to pass a pre-employment background check and drug screening.
Job tags
Salary
