Location
Princeton, NJ | United States
Job description
Social Media Director
Organization Background:
Christian Union was formed in 2002 for the purpose, by God’s power and with the help of other ministries, to change the world by bringing sweeping spiritual transformation to the nation’s most strategic universities, thereby developing and mobilizing godly leadership for all sectors of society. The ministry is in need of dynamic and energetic Christians desirous of expanding the knowledge of Jesus Christ in these institutions. For more information, the ministry website can be referenced here: .
Christian Union seeks a creative and invested individual to serve as the Social Media Director. Primarily, the Social Media Director is responsible for brand awareness and development through various Social Media channels. To accomplish this, the Social Media Director, in collaboration with executive leadership, will develop and execute a comprehensive social media strategy. The goals are to identify target populations, build effective content, increase traffic and boost conversions to ultimately grow the ministries. The ideal candidate is passionate about Christ and the mission of Christian Union and is proactive in championing the mission.
Location: Remote
Position Type: Full-Time
Benefits: 401(k), Paid time off, and Health/Dental/Vision insurance
Responsibilities:
Embrace and Embody CU’s Distinctives
- Seeking-God Lifestyle | Christian Union emphasizes a mindset and behaviors considered normative by Christians for centuries, starting with the book of Acts. A God-seeking lifestyle includes humbling oneself through fasting, extraordinary prayer (including day and night), large intake of Scripture, repentance, obedience to God in every regard, perseverance in seeking God wholeheartedly, extended times of gathering with fellow believers, and intentionally calling other Christians to seek God with great diligence. When Christians seek the Lord wholeheartedly they can expect fresh fillings and outpourings of the Spirit.
- Christian Unity | Maior Autem His Est Caritas (“the greatest of these is love”) is inscribed around the center of Christian Union’s logo as a reminder that God’s love is central, and His love is the inspiration to uphold Christian love and unity among Christians. Christian Union board members, faculty, staff, financial partners, and alumni are committed to loving one another and fellow Christians as members of the body of Christ.
- Intellectual Orientation | Christian Union tailors its ministry to people of high intellectual capacity whose knowledge of Scripture ranges from non-existent to well-developed. Christian Union associates are selected for their ability to assess needs and to lead at this level. Christian Union knows that all wisdom and knowledge are in Jesus Christ and therefore sees harmony and not a contradiction between intellectual pursuits and strong faith.
- Organizational Excellence | The nature and significance of Christian Union’s calling compel a culture of discipline and accountability. While the primary “products” as an organization are God’s glory and changed lives, which can be hard to measure, the ministry does its best to track inputs and outputs to be as effective as possible. The ministry aspires to be as organizationally robust as some of the best well-run, for-profit firms.
- Professional Growth | Christian Union believes that God, in His wisdom, deposited gifts and abilities in all men and women. As these are recognized and developed, and as additional skills are imparted through training and feedback, associates have the opportunity to reach their full potential. CU prizes the ongoing growth and spiritual and professional development of Christian Union’s staff and faculty because it honors God, helps further the mission, and contributes to the flourishing of the people.
- Bold Faith | Christian Union values bold, expansive faith. Everything the Bible says about God, humanity, and the universe is wholly true; therefore Christian Union moves forward in confidence of what God will do for those who love and obey Him. Christian Union believes in Him for great and seemingly impossible changes because if He can create the entire universe, He can do more than one can ask or imagine.
Direct and Manage Social Media Strategy
- Plan, design, implement and monitor social media marketing campaigns across all platforms.
- Create and manage a recurring calendar for weekly and annual content creation and social media posts.
- Develop effective ways to communicate/collaborate with staff and students on stories and events.
- Track and regularly report on engagement and growth progress to executive leadership.
- Create, curate and manage social media content, including text, audio, visual and multimedia formats.
- Monitor and respond to comments, spark and engage in conversation, and provide customer service as needed.
- Optimize ministry pages to increase visibility and traffic of the ministry’s social content.
- Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective.
- Create comprehensive marketing plans to boost brand image, increase engagement and improve conversions.
- Develop regular mass email, and targeted email communications for marketing and internal communications.
- Oversee the editing and publishing of videos on YouTube and social media.
- Update the calendar of events on the app and all channels in which events are being promoted.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
- Hire and supervise team, including Photographers and Graphic Designers, and coordinate their activities to achieve social media campaign objectives.
- Track social media campaigns’ key performance metrics to maximize results and report progress to management.
- Assume other responsibilities as needed for the sake of the ministry on campus, or for the sake of the overall Christian Union ministry.
Education, Experience, and Necessary Skills:
- Bachelor’s degree in relevant field required
- 5+ years of relevant experience required
- Strong devotion to Jesus Christ, holiness, and a passion to make Him known
- In agreement with the Statement of Faith and Ethics
- Embraces and embodies Christian Union distinctive and values
- Demonstrable ability to grow an organization through social media engagement
- Ability to track OKRs and a drive for continuous growth/improvement
- Keen attention to detail when proofreading, copyediting, and fact-checking
- Passion for story telling and engaging with community
- Photography and/or design experience is preferred.
- Must be able to maintain confidentiality and exercise discretion.
- Ability to work in a team and or independent professional manner.
- Manage time and schedules well, and meet deadlines consistently
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