Director of Marketing, Pulmonology and Airway Management (Remote)
Location
Columbia, MD | United States
Job description
Ambu has been bringing the solutions of the future to life since 1937. Today, millions of patients and healthcare professionals worldwide depend on the efficiency, safety and performance of our single-use endoscopy, anaesthesia, and patient monitoring solutions. We continuously look to the future with a commitment to deliver innovative quality products that have a positive impact on patient care and the work of healthcare professionals. Headquartered near Copenhagen in Denmark, Ambu employs approximately 4,500 people in Europe, North America and the Asia Pacific.
For more information, please visit ambu.com or follow us on LinkedIn.
Job Title: Director of Marketing, Pulmonology and Airway Management
Reports To: VP, Marketing
Location: Remote
Position Summary: The Director of Marketing, Pulmonology and Airway Management will lead the downstream marketing management activities and team responsible for Ambu’s aScope single-use endoscopy portfolio for the Interventional Pulmonology, Critical Care Medicine, and Anesthesia Visualizations paces within the Endoscopy Solutions Marketing Team. The candidate will be responsible for building, organizing, and managing the team, strategies, and execution required to ensure effective product launches, market adoption, continuous growth, and profitability in the business areas. This position is well suited for a highly organized leader with strong leadership skills applied with strategic-thinking and analytical approaches in marketing management and execution.
Essential Functions and Responsibilities:
- Develop and execute on strategic marketing plans for Pulmonology and airway management portfolios in the Endoscopy Solutions segment - developing the marketing team, portfolio management plans, and the market strategies to optimize awareness/adoption, brand equity, business line revenue, and profitability of product portfolio
- Oversee the development and execution of marketing management activities; product launches, segment budgets, and annual strategic marketing plans in areas and contribute as needed to the day-to-day performance – including brand awareness and equity in North America
- Build, organize, develop, and manage the marketing management team for Ambu USA pulmonary/airway management endoscopy business lines
- Continuously monitor and report on portfolio and team performance – including financial performance, key objective achievements, competitive landscape, and KPIs - and provide monthly business reviews and insights to the Vice President of Marketing and key stakeholders.
- Lead key cross-functional projects in building best practices in the marketing management team
- Summarize, qualify, synthesize, and review the marketing management tasks – such as ensuring business intelligence, product positioning/pricing, ongoing trends, promotional campaigns, sales support and tools, market opportunities, and business case/planning are managed, reported, and continuously improving by the marketing management team
- Effectively build and maintain relationships with peers and colleagues across global organizational levels, and with the executive team
- Oversee the market communication plan and goals for franchise
- Lead Ambu’s brand in Pulmonary/ Airway Management and ensure brand consistency in product design and Marketing communications, including trade shows and digital marketing
- Ensure highly collaborative KOL/consultant relationships and advisory boards are utilized productively and to the growth of the business line
- Leverage sales support tools for targeting all key stakeholders for the product area
- Provide insight into the development of education and training programs for salesforce and end-users, as needed
- Collaborate with sales management and other department management to ensure Marketing strategies and programs are effective and are communicated as needed
- Oversee collaboration across geographies and cross-functional teams to build internal support, report on business progress, and accomplish business goals and objectives
- Up to 40% travel related to tradeshows/conferences and customer visits in conjunction with local representatives
- Additional projects as assigned
Qualifications /Experience:
- Bachelor's degree in Marketing or related field, MBA preferred
- Minimum of 8-10 years of experience in Healthcare Marketing, preferably in Medical Devices
- Experience in pulmonology and/or endoscopy, highly preferred
- Experienced leader, with demonstrated experience leading, motivating teams and people development
- Ability to effectively lead and manage projects and programs related to product launches and campaigns
- Ability to build and maintain relationships with peers and colleagues across various organizational levels and with the executive team
- Demonstrated experience leading and growing a franchise in the life sciences space
- Advanced Microsoft Office Suite skills, specifically in PowerPoint and Excel
- Experience with new product development and launches preferably in the Healthcare and Life Sciences industry
- Advanced communication and presentation skills required
- Experience managing a P&L and allocating resources effectively
- Strong ability to comprehend and analyze complex problems for business strategy
- Experience supporting a direct sales force
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