Location
Delray Beach, FL | United States
Job description
Prism Resources specializes in identifying top talent for South Florida's best companies. We are working with a fast-growing, retail-based company that is seeking to hire a VP, Marketing. As an integral part of growing and building the brand, this person must possess the ability to identify opportunities to optimize campaigns and work in a fast-paced environment.
What you’ll be doing:
- Own Marketing Strategy : Partner with cross-functional leaders, marketing team leads and partners to spearhead holistic marketing strategy focused on both new audience acquisition and existing customer expansion
- Guide Funnel Optimization: Work with demand generation and partners to oversee and refine the customer lifecycle and all journeys within, analyze and report on the effectiveness of all demand-generating marketing channels, guide which efforts to scale or adjust
- Scale Systems, Processes & Standards: Own the team tech stack and strategically optimize how we leverage our tools and systems, own partner relationships, develop the team’s ability deliver outstanding integrated campaigns by efficient and effective processes and standards
- Model Values-Driven Leadership: Model our values of humility, hunger to constantly learn, and the intellectual drive to thoughtfully challenge yourself and your team
- Goals & Resourcing : Set, measure and report on progress toward short and long-term department goals aligned with company strategy, identify and prioritize resource needs, develop and manage annual marketing budgets, spends and other financial considerations
- Team Development: Nurture and grow a team of outstanding directors, managers and ICs within demand generation, product marketing, brand, content and creative; Recruit and retain top marketing talent
- Strengthen and Strategically Leverage our Brand: Work with content, brand and creative teams to oversee the development and execution of integrated strategies to increase brand awareness and sentiment, and communicate our vision across the industry
- Scaffold Key Strategic Pillars : Work with product marketing to optimize and scale go-to-market motions, segmentation, packing & pricing, market & competitive insights
What You’ll Need:
- Bachelor's degree in Business or related from an accredited University
- 12 to 15+ years of marketing leadership experience
- Successful track record in senior marketing roles creating integrated marketing experiences that drive revenue
- Excellent leadership skills, history of building high-performing teams
- Superb written and verbal communication skills
- Highly articulate and diplomatic, able to leverage data-driven insights that support courses of action
- Ability to listen and build authentic connections with customers and teammates
- Always curious, always learning, and never afraid to ask questions
- Passion for working in and managing a fast-paced and collaborative environment
- Experience developing brands from positioning and messaging strategy through execution
- Demonstrated consistent ability to grow inbound pipeline through unified strategies that leverages specialists across all available channels: SEO, paid advertising, organic social, content and email marketing.
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