Red Bull
Location
Chicago, IL | United States
Job description
Red Bull gives wings to people and ideas. In this role the Athlete Marketing Manager (AMM) enables our athletes to progress in their sport and fulfill their dreams. It is the AMMs task to bring the global brand of Red Bull to life on a regional level through athletes, athlete projects, and athlete marketing initiatives. The Athlete Marketing Manager will build and control Red Bull's presence in the region's sports universe by leveraging branded athletes as tools to expand the consumer base and create clear brand points of differentiation.
RESPONSIBILITIESAll the responsibilities we'll trust you with:
Set individual athlete goals and target outcomes aligned with international and national sports marketing strategy
Find new talent and ensure the best US athletes are on the radar and poised to be on the roster
Create a marketing, communication, and performance plan for each managed athlete
Deliver custom branding solutions for each managed athlete, driving ongoing innovative design/visibility and execution
Negotiate athlete agreements and contracts – including performance expectations and goals, retainer, bonus, branding rights, availability, schedule, and usage rights
Conceptualize and execute innovative and "sport-changing" athlete projects that bring the athlete and brand personality to life through comprehensive consumer outcome
Drive external communication of branded and on-message athlete stories through collaboration with internal partners communications, digital, and Red Bull Media House – across multiple platforms – editorial communications, social media, and partners
Proactively leverage and use international athletes traveling and competing in the region
Partner with Regional Sports Marketing and Sports Event Marketing teams to operate a "Friends of Red Bull" program with key opinion leaders in the region's sports universe that builds an authentic product and brand connection
Work with athlete's "circle of trust" and partners to create additional outcome and opportunities to extend the product and brand message
Plan, set, and control assigned budgets
Execute baseline goal setting, planning, and performance management for each managed athlete
Track, evaluate and manage bi-annual sports and marketing goals with each athlete
Individually access and evaluate each managed athlete's career plan and professional surroundings (trainers, coaches, agent, family, other team managers, terrain, off/on season, equipment, and innovations)
Integrate appropriate and innovative performance solutions to an athlete's program
Ensure each managed athlete is knowledgeable about product usage and the brand
Create realistic performance parameters for the term of each athlete agreement and track and evaluate the ongoing results
Recognize/evaluate athlete performance problems and propose solutions or termination plans
Service athletes
Collaborate and work in team environment with other AMMs, SMMs, and internal stakeholders
Own and manage athlete budgets and assigned projects
Work with risk management and legal departments to facilitate all necessary agreements with outside parties according to Red Bull standards.
Support region's Sports Marketing Manager and team, as well as HQ Director of Athlete Marketing in building annual business plans
EXPERIENCE
that matter most for this role:
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