Sequel Medical Technology
Location
Manchester, NH | United States
Job description
About Sequel
Sequel Med Tech is an early-stage company developing the next generation of precision drug delivery devices.
Job Overview The Director, Marketing will be a key driver in establishing and enhancing the brand presence of Sequel Med Tech. Reporting to the VP, Marketing, the successful candidate will be responsible for developing and executing brand strategies, managing external partnerships, and ensuring a consistent and impactful market presence.
Job Responsibilities and Essential Duties - Brand Strategy Development : Lead the development and implementation of comprehensive brand strategies that align with business objectives, ensuring a strong and differentiated market position.
- Product Launch Marketing : Develop and execute innovative marketing plans for the launch of our groundbreaking insulin pump, including coordinating cross-functional teams and external agencies to maximize reach and impact.
- Agency and Vendor Management : Recruit, evaluate, and manage external agencies and vendors to support marketing initiatives, ensuring alignment with brand strategy and business goals.
- Digital Asset Infrastructure : Establish and manage an infrastructure for organizing and maintaining digital assets, ensuring efficient access and utilization across marketing teams.
- Brand Champion : Serve as the brand champion, ensuring that all marketing activities and communications consistently reflect and enhance the Sequel Med Tech brand identity.
- Brand Guidelines : Develop and maintain comprehensive brand guidelines to ensure a cohesive and unified brand image across all marketing channels and materials.
- Brand Collateral Development : Oversee the creation of high-quality brand collateral, including promotional materials, presentations, and digital content, maintaining brand consistency and relevance.
- Measurement and Reporting : Develop and implement metrics to measure brand awareness, sentiment, and overall impact. Regularly report on key performance indicators to track the success of marketing initiatives.
- Setting Brand Awareness Metrics: Establish and monitor key metrics for brand awareness, setting benchmarks and goals for continuous improvement.
- Market and Competitive Analysis: Monitor market and competitive trends, providing insights and recommendations to adapt marketing strategies accordingly.
Minimum Requirements
- Bachelor's degree in Marketing, Business, or a related field or equivalent work experience; MBA is a plus.
- 10+ years of proven experience in developing and executing successful marketing plans for product launches in the medical device or related industries.
Required Knowledge, Skills and Abilities - Strong strategic thinking, project management, and organizational skills.
- Demonstrated ability to recruit, manage, and collaborate with external agencies and vendors.
- Experience in developing and managing digital asset infrastructures.
- Excellent leadership and team management skills.
- Exceptional communication, presentation, and interpersonal skills.
- Results-oriented mindset with a focus on achieving measurable impact.
Sequel Med Tech provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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