Location
Minneapolis, MN | United States
Job description
Full job description
Overview
Haberman is seeking a Paid Media Supervisor to develop best-in-class media campaigns across digital and traditional media, with a heavier emphasis on digital. This position is part of an integrated media team, working in partnership with Haberman buyers and cross-functionally with inter-agency teams, to orchestrate the most impactful audience-led plans to drive impactful results.
You’re passionate about media and the role it plays in connecting audiences to solutions. Translating consumer personas into addressable audiences is where you begin and you consistently design measurable campaigns using the latest data and technology to optimize for continual improvement of investments. Collaboration with creative for your media contexts is how you deliver differentiated results and with each planning cycle evolution you aggregate your most powerful insights to inform the next iteration of the plan. Your exceptional communication skills drive buy-in from client partners.
Responsibilities
- Leading or supporting (client-dependent) development of integrated media strategy throughout the entire process.
- Analyzing CPG client sales data & translation to bespoke media approaches including geographical specific.
- Translating consumers to addressable audiences, analyzing audience data to inform approach, build MRI/Simmons profile, define audiences, identify growth targets.
- Identifying multiple ways to invest media mix to achieve results, backed by strong rationale for how and why each media vehicle is used, including consumer journey mapping & integration with retail media. Includes traditional media planning: OOH, terrestrial radio and linear TV.
- Defining clear measurable KPIs, building measurement plan and optimization approach. Developing schedule and following through with regular learning + insights delivery to clients.
- Partnering closely with the buying team to translate the plan to platform specific executions which are optimizable.
- Quality assurance for campaign implementation, including trafficking.
- Knowledge and understanding of digital media analytics; strong comfort level with tracking digital campaign performance and deriving meaningful insights, grounded in data to inform optimizations and future evolutions of the plan.
- Partnering with creative team to inform consumer-centric content for media contexts.
- A passion for staying abreast of the ever-changing media landscape and sharing media trends and opportunities with internal team and clients.
- Strong communication skills, especially collaboration are essential, maintaining the best possible relationships with internal agency partners, external agency partners, vendors and clients.
- Ability to manage numerous campaigns and projects with adequate organization and prioritization.
Experience
Skills Required:
- 6-8 years of media planning and buying experience in agency environment
- Experience with CPG brands, both entrepreneurial and established
- Experience with syndicated data tools, MRI/Simmons
- High proficiency in Excel/Google Sheets
- Experience with third-party measurement partners (e.g., Circana, Disqo)
- Exceptional skills deriving & insights writing from media analytics
- Significant client-facing experience and comfort with presenting
- Self-starter with ability to troubleshoot independently & commitment to take on new challenges and grow professionally
- Strong ability to work across a number of clients and prioritize accordingly
Nice to Have:
- Experience with competitive intelligence tools (e.g., Pathmatics, Kantar)
- Experience planning retail media and willingness to learn & grow in this area
- Experience planning and executing traditional media, including OOH, terrestrial radio, and linear TV with willingness to grow & learn in this area
Characteristics of Modern Storytellers
- Our mission speaks to you: To tell the stories of pioneers making a difference in the world.
- “Whatever it takes” is just how you roll. That’s how Haberman gets world-changing results for our clients.
- You’re curious. As in, late night, all day, one more page, one more link, keep asking questions curious.
- You’re a natural born, career-honed, supernaturally blessed, idea weaving communicator.
- You’re brave. You will walk out with a rock and a sling. You will face the blank canvas. Grinning.
- You’re OK with being vulnerable. You’re OK asking for help. You’re willing to trust a team member.
- You either never had an ego or you had it surgically removed. Collaboration is as natural as breathing.
- You assume positive intentions. Gotta problem? No prob. Get past it. Address it in 48 hours, if not sooner.
- When you hear the word “creative,” your immediate response is, “Aren’t we all?” No. Boxes. Here.
To apply, please send a resume and cover letter detailing why you feel you’re a fit for this position to [email protected]. Please include “Paid Media Supervisor” and your name in the email subject line. No calls, please.
Haberman is an Equal Opportunity Employer.
Job tags
Salary
