Cynet
Location
Boston, MA | United States
Job description
In the role of Channel marketer, you will be responsible for executing the plan and go-to-market strategy to drive sales growth and market share.
What will you do:· Execute marketing activities for the channel, including demand generation campaigns and events to meet marketing targets and ROI.
· Support in driving co-branded marketing campaigns through the key partners.
· Support Channel Account Managers in the development of channel.
· Confidently nurture relationships with executives and marketing counterparts at our top channel partners.
· Creation of channel marketing assets in alignment with the strategy and plan.
· Regularly evaluate competitive partner programs, events, and content.
· Track, analyze and report marketing initiatives and activities.
About Us:Cynet is a pioneer and leader in advanced threat detection and response. Cynet simplifies security by providing a rapidly deployed, comprehensive platform for detection, prevention and automated response to advanced threats with near-zero false positives, shortening the time from detection to resolution and limiting damage to an organization.
Cynet’s unique visibility of files, users, network traffic, and endpoints, and continuous monitoring of an environment uncovers behavioral and interaction indicators across the attack chain, giving a complete picture of an attack operation over time. Cynet is enhanced by Cynet CyOps, which delivers additional value to the platform with 24/7 threat expert assistance, insight and intelligence. Staffed by an elite group of cyber threat analysts and investigators, Cynet’s CyOps is an extra set of expert eyes dedicated to monitor, prioritize and respond to threats in a customer’s environment.
By combining high fidelity detection, decoy interactions, network analytics, and expert analyst assistance, Cynet provides accurate findings with associated risks without a lot of complexity and noise, so security teams can prioritize and respond to what matters
· 2 years of Channel Marketing experience, ideally within the Cyber Security market
· Good understanding of Channel ecosystem – specifically MSSP, VARs
· Experienced in executing effective marketing activities, including events of any type (seminars, roadshows, engagement initiatives, sponsored events, webinars, etc.)
· Result-oriented
· Excellent communication skills, ability to build professional relationships, and collaborate with a wide business ecosystem.
· Strong Excel and PowerPoint skills are imperative.
· Excellent interpersonal, communication, teamwork, presentation, and project management skills required.
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