Wolverine Worldwide
Location
Rockford, IL | United States
Job description
Sr. Brand Marketing Manager, Performance - Saucony SummaryWe’re the original running shoe company. 1898 original. From the start, we’ve been at the forefront of developing technology that helps runners go further, faster, more comfortably. As we enter our 125th year, we’re set on making sure everyone knows our name. (Bonus points for pronunciation: Sock-a-knee). This means going in bold new directions, innovating designs that inspire people to get up and move, as well as dipping into our archive of Originals to reach today’s hype-makers and style setters. Joining us now means the opportunity to help set the course for our next 125 years. The Senior Brand Marketing Manager, Performance role will lead the development and execution of strategic go-to-market plans for the global Saucony performance business and ensure coordination and consistency with the regional (EMEA, APAC, LATAM & Canada) teams. This is a central role in the marketing department, requiring holistic planning, collaboration and influence within marketing (Creative, Media, Operations, Channel Marketing, Field Marketing) and across the organization (Product, Sales, Ecom, Consumer Insights). They will oversee and coordinate the launch of in-line products and special makeups with campaigns that gain media attention and drive strong sell-through. Current Employees interested in applying for this role, use the Current Employee tab in the top right corner to apply. Job Description • Manages and executes overall marketing strategy in partnership with marketing leadership. • Drives effective communication of key product and marketing strategies to cross functional teams to ensure that global product positioning and objectives are well defined and deliver a consistent brand message. • Leads the internal marketing teams (Media, PR, DTC, Wholesale, Owned Social, etc.) to determine proper needs and execution by channel, and one aligned voice. • Drives creative brief process to develop the assets and manages the development of marketing assets for execution in market. • Leads and executes integrated marketing plans in the US Market. • Manages the Brand Marketing Manager who supports on seasonal execution. • Contributes to the creation of KPI’s. Measures programs, communicates results of sell-in & sell-through in markets. • Provides solutions based on results. Uses consumer insights strategy ensuring consumer insights are imbedded cross functionally with a global view. • Manages the marketing budget. • Performs duties consistent with the Company’s AAP/EEO goals and policies. • Performs other duties as required/assigned by manager. Knowledge, Skills and Abilities Required • Bachelor’s degree or equivalent experience required. • 7+ years of marketing experience. • Solid written communication skills and demonstrated comfort level with public speaking. • Solid understanding of global markets • Proven track record for developing and executing new initiatives. • Strong ability to multi-task and prioritize projects. • Comfortable in fast-changing, fast paced environment with tight deadlines. Working Conditions 2-3 days in-office in Wolverine’s Michigan headquarters. Normal office environment. Some travel will be required. Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote. #LI-Hybrid #LI-KD The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required. Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
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