Direct Marketing Customer Segment Acquisition

Location

Livonia, MI | United States

Job description

AAA Life Insurance Company is seeking a Direct Marketing Customer Segment Acquisition ! The Customer Segment Acquisition will be responsible for developing targeted marketing strategies for specific customer segments within our direct mail and digital channels. This role requires a deep understanding of the insurance industry, customer behavior, and effective marketing techniques to drive engagement, retention, and overall business growth.

Segment Analysis:

• Conduct thorough analysis of customer segment insights to identify key demographics, preferences, and behaviors for focus.
• Apply data-driven insights to understand customer needs, difficulties, and opportunities within each segment.
• Partner with corporate strategy team on ongoing customer segmentation work to advise deeper insights.

Strategy Development

• Develop and implement targeted marketing strategies for target customer segments.
• Collaborate with cross-functional teams to align marketing strategies with overall business objectives.
• Partner with the direct marketing team to develop and implement multi-channel marketing campaigns, including direct mail and digital initiatives, to optimally reach and engage the target customer segments.
• Apply marketing automation tools to analyze campaign results and optimize campaign performance.

Performance Measurement:

• Establish critical metrics to measure the success of marketing campaigns and initiatives at the customer segment level.
• Regularly analyze and report on the performance of marketing activities, making data-driven recommendations for improvement.

Collaborator Management:

• Collaborate with product teams, sales, and other departments to ensure alignment of segment marketing strategies with overall business goals.
• Effectively communicate segment-specific insights and recommendations to collaborators.
• Conduct regular reviews with key partners to educate them on key segment insights and priorities to ensure alignment and support for segment initiatives.

• Bachelor’s degree or equivalent experience in marketing, Business, or a related field preferred.
• 5+ years of proven experience in relevant marketing roles.
• Insurance marketing experience a plus.
• Strong analytical skills with the ability to interpret quantitative and qualitative data.
• Experience with direct mail and digital marketing channels.

What We Offer

• A collaborative, energetic work environment where you can put your passion for people to work
• Medical, Dental, Vision, and Life Insurance coverage available on first day of employment
• 401k available with a Company match
• Pension Plan
• Performance-based incentive plan
• Holidays and Paid Time Off
• AAA Basic Membership

Job tags

Salary