Demand Generation Media Manager, Corp.

Location

Burlington, MA | United States

Job description

Acronis is a world leader in cyber protection—empowering people with cutting-edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on. We are looking for a Demand Generation Media Manager who is ready to join our mission in creating a #CyberFit future!

Acronis is looking for a paid digital media manager to join our Digital Marketing Team. In this role, you will be responsible for leading large scale paid media campaigns in a B2B environment. You should be well-versed in search engine marketing, display, and social media advertising.Your goal is to drive registration for online events and other lead generation efforts in support of our regional marketing teams in NAM, LATAM, EMEA, and APAC. Success will be determined through paid acquisition and conversion rate optimization. Experience with testing and global search engines and social platforms required.

This work will include coordinating activity between internal Acronis teams and external vendors. You must be capable of managing various stakeholders, setting expectations, and educating peers, while both developing strategies and rolling up your sleeves to implement them. This role reports to the Senior Digital Media Manager.You will be expected to have an excellent understanding of current best practices, as well as where the digital marketing industry is headed. You should be a persuasive communicator, helping regional teams understand the success requirements and opportunities this work provides.

WHAT YOU'LL DO

Regional Research and Strategy

• Develop detailed marketing analysis for each global region
• Create reference guides for relevant publications, commonly-used terms, websites, and communities for Acronis’s corporate audiences
• Maintain, grow, and document relationships with key vendors

Campaign marketing

• Formulate and drive regional campaign marketing plans that drive awareness, engagement, and conversion for Acronis’ solution portfolio
• Partner with internal marketing teams to provide the expansion of global campaigns and consistency of outcomes in the region, serve as a liaison between Regional Marketing managers and Campaigns/Digital Media teams, be a facilitator for alignment
• Analyze and report on the results of the campaigns
• Collaborate and develop strong working relationships with cross functional teams across the global marketing and the digital media organizations (Product Marketing, Global Marketing, Communications, PR, Sales) to reach maximum effect from the campaign
• Manage top-down forecasts and budget for your campaigns in connection to quarterly and annual plans
• Measure and optimize marketing funnel and programs. Take accountability for budget, resource allocation, and performance to plan against defined metrics
• Drive marketing innovation and creativity. This role requires you to champion your audience and actively apply audience insights and marketing analytics to deliver plans that achieve business targets and audience goals
• Stay up to date on industry/market trends as well as competitor activity

Digital marketing

• Support the global digital strategy for the business to increase the number of high-quality leads
• Assist in developing and managing marketing campaign strategies for all digital marketing initiatives (SEO, SEM, content development & marketing, website, paid advertising, social media, and others)
• Leverage digital media channels, research and audit proper vendors, manage documentation, and lead activity internally or through vendors.
• Build, track and document lead flow for digital media efforts through the CRM (Salesforce). Includes creation of CRM campaigns, confirmation of lead mapping from Marketo, and tracking / escalating a lead’s journey through the sales funnel (lead to MQL to opportunity and close) in partnership with regional and campaign marketing teams.
• Analyze and report on the results of the digital marketing channels. Recommend strategic and tactical changes to increase return on investment (ROI)

WHAT YOU BRING (EXPERIENCE & QUALIFICATIONS)

• Bachelor’s degree and a minimum of 5 years of experience running successful paid media campaigns in a B2B environment
• Experience work with Google, Bing, Youtube, Facebook, Twitter, LinkedIn, Xing.
• Knowledge of digital marketing best practices (PPC, SEO, Email, Programmatic Display, Social) and proven understanding of marketing strategy and the marketing funnel
• Strong reporting skills and metric-minded behavior
• Understanding of common tools, such as Google Analytics, Google Ads, Bing Ads, Facebook Business Manager, LinkedIn Campaigns Manager, and other management and reporting tools.
• Experience in cyber security a plus, but not required
• Deep understanding of B2B marketing, with Business Applications (SalesForce and Marketo) a requirement
• Proven record of translating internal business language to consumer and business-facing external messaging
• Possibility of frequent business trips internationally
• Fluent in both spoken and written English
• Conversational+ in both spoken and written Spanish
• Strong verbal and written communication skills

*Please submit your resume and application in English

WHO WE ARE

Acronis is revolutionizing cyber protection by unifying backup, disaster recovery, storage, next-generation anti-malware, and protection management into one solution. This all-in-one integration removes the complexity and risks associated with non-integrated solutions and offers easy, complete and reliable data protection for all workloads, applications, and systems across any environment—all at a low and predictable cost.

Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 2,000 employees and offices in 34 locations worldwide. Its solutions are trusted by more than 5.5 million home users and 500,000 companies, and top-tier professional sports teams. Acronis products are available through over 50,000 partners and service providers in over 150 countries and 26 languages.

Our corporate culture is focused on making a positive impact on the lives of each employee and the communities in which we live. Mutual trust, respect, personal achievement, individual leadership, and a belief that we can contribute to the world everyday are the cornerstones of the Acronis Team. 

Acronis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.

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